#766A8D is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #766A8D works with other colors. Named schemes with #766A8D in its natural role, and a note on why the supporting colors balance it.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #766A8D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #766A8D at work across the surfaces designers actually ship.
:root {
--color-base: #766A8D;
--color-base-rgb: 118 106 141;
--color-base-oklch: oklch(54.8% 0.055 300.3);
--color-50: #F7F6F9;
--color-100: #EAE8EE;
--color-200: #D4D1DC;
--color-300: #B5AFC1;
--color-400: #968DA5;
--color-500: #776E87;
--color-600: #5E586A;
--color-700: #46424D;
--color-800: #2F2D34;
--color-900: #1E1D20;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F7F6F9',
100: '#EAE8EE',
200: '#D4D1DC',
300: '#B5AFC1',
400: '#968DA5',
500: '#776E87',
600: '#5E586A',
700: '#46424D',
800: '#2F2D34',
900: '#1E1D20',
},
}
$base: #766A8D; $base-ink: #FFFFFF; $base-50: #F7F6F9; $base-100: #EAE8EE; $base-200: #D4D1DC; $base-300: #B5AFC1; $base-400: #968DA5; $base-500: #776E87; $base-600: #5E586A; $base-700: #46424D; $base-800: #2F2D34; $base-900: #1E1D20; $base-hover: #5E5470; $base-subtle: #D6D3DB;
{
"color": {
"base": {
"value": "#766A8D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F9",
"type": "color"
},
"100": {
"value": "#EAE8EE",
"type": "color"
},
"200": {
"value": "#D4D1DC",
"type": "color"
},
"300": {
"value": "#B5AFC1",
"type": "color"
},
"400": {
"value": "#968DA5",
"type": "color"
},
"500": {
"value": "#776E87",
"type": "color"
},
"600": {
"value": "#5E586A",
"type": "color"
},
"700": {
"value": "#46424D",
"type": "color"
},
"800": {
"value": "#2F2D34",
"type": "color"
},
"900": {
"value": "#1E1D20",
"type": "color"
}
}
}
}