#7672CA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7672CA works with other colors. Named schemes with #7672CA in its natural role, and a note on why the supporting colors balance it.
Medium Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Purple carrying the quiet middle.
How #7672CA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7672CA at work across the surfaces designers actually ship.
:root {
--color-base: #7672CA;
--color-base-rgb: 118 114 202;
--color-base-oklch: oklch(59.5% 0.132 283.7);
--color-50: #F4F4FB;
--color-100: #E2E1F4;
--color-200: #C6C4E8;
--color-300: #9D9BD5;
--color-400: #7774BE;
--color-500: #5753A2;
--color-600: #48457D;
--color-700: #37355A;
--color-800: #27263B;
--color-900: #191925;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
medium-purple: {
50: '#F4F4FB',
100: '#E2E1F4',
200: '#C6C4E8',
300: '#9D9BD5',
400: '#7774BE',
500: '#5753A2',
600: '#48457D',
700: '#37355A',
800: '#27263B',
900: '#191925',
},
}
$base: #7672CA; $base-ink: #141310; $base-50: #F4F4FB; $base-100: #E2E1F4; $base-200: #C6C4E8; $base-300: #9D9BD5; $base-400: #7774BE; $base-500: #5753A2; $base-600: #48457D; $base-700: #37355A; $base-800: #27263B; $base-900: #191925; $base-hover: #4B46B7; $base-subtle: #D9D8EC;
{
"color": {
"base": {
"value": "#7672CA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F4FB",
"type": "color"
},
"100": {
"value": "#E2E1F4",
"type": "color"
},
"200": {
"value": "#C6C4E8",
"type": "color"
},
"300": {
"value": "#9D9BD5",
"type": "color"
},
"400": {
"value": "#7774BE",
"type": "color"
},
"500": {
"value": "#5753A2",
"type": "color"
},
"600": {
"value": "#48457D",
"type": "color"
},
"700": {
"value": "#37355A",
"type": "color"
},
"800": {
"value": "#27263B",
"type": "color"
},
"900": {
"value": "#191925",
"type": "color"
}
}
}
}