#768EB5 is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #768EB5 works with other colors. Named schemes with #768EB5 in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
How #768EB5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #768EB5 at work across the surfaces designers actually ship.
:root {
--color-base: #768EB5;
--color-base-rgb: 118 142 181;
--color-base-oklch: oklch(64.3% 0.065 260.0);
--color-50: #F5F7FA;
--color-100: #E4E9F1;
--color-200: #CAD3E2;
--color-300: #A4B3CB;
--color-400: #8093B2;
--color-500: #607495;
--color-600: #4E5D74;
--color-700: #3B4554;
--color-800: #292F38;
--color-900: #1B1E23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F5F7FA',
100: '#E4E9F1',
200: '#CAD3E2',
300: '#A4B3CB',
400: '#8093B2',
500: '#607495',
600: '#4E5D74',
700: '#3B4554',
800: '#292F38',
900: '#1B1E23',
},
}
$base: #768EB5; $base-ink: #141310; $base-50: #F5F7FA; $base-100: #E4E9F1; $base-200: #CAD3E2; $base-300: #A4B3CB; $base-400: #8093B2; $base-500: #607495; $base-600: #4E5D74; $base-700: #3B4554; $base-800: #292F38; $base-900: #1B1E23; $base-hover: #54709C; $base-subtle: #D8DEE7;
{
"color": {
"base": {
"value": "#768EB5",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F7FA",
"type": "color"
},
"100": {
"value": "#E4E9F1",
"type": "color"
},
"200": {
"value": "#CAD3E2",
"type": "color"
},
"300": {
"value": "#A4B3CB",
"type": "color"
},
"400": {
"value": "#8093B2",
"type": "color"
},
"500": {
"value": "#607495",
"type": "color"
},
"600": {
"value": "#4E5D74",
"type": "color"
},
"700": {
"value": "#3B4554",
"type": "color"
},
"800": {
"value": "#292F38",
"type": "color"
},
"900": {
"value": "#1B1E23",
"type": "color"
}
}
}
}