What color is #768F73?

#768F73 is a medium, neutral gray. In RGB it is rgb(118, 143, 115), and in HSL hsl(114, 11%, 51%).

Is #768F73 accessible as text?

On white, #768F73 has a contrast ratio of 3.53:1 (fails WCAG AA for body text); on black it is 5.95:1 (passes). For text placed on #768F73, use black for the best readability.

What is the closest Tailwind color to #768F73?

The nearest Tailwind CSS token is olive-500 (#7C7C67).

What colors go well with #768F73?

#768F73 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #8D7490. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #768F73 below.

Is #768F73 good for buttons?

#768F73 works well for buttons and highlights, but use black text on #768F73 — white text only reaches 3.53:1, below the 4.5:1 needed for normal-size labels.

Is #768F73 the same as CSS gray?

No — #768F73 is not the CSS named color gray, but gray (#808080) is the closest CSS named color.

#768F73 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #768F73

Not just a swatch — here's how #768F73 works with other colors. Named schemes with #768F73 in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Base #768F73 Surface #EEE9DC Highlight #F5F1E7 Secondary #B7B09F Ink #2B2723

Russian Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Botanical Studio Lead · 5 colors

Lead #768F73 Secondary #4D6B3B Accent #AE6B00 Surface #EEEAD6 Anchor #3C2F21

Russian Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Coastal Morning Lead · 5 colors

Lead #768F73 Accent #A8C4BA Surface #E2D9BE Secondary #9AA09F Anchor #193648

Russian Green opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Desert Clay Center · 5 colors

Center #768F73 Surface #DDD0A8 Secondary #AB7E4E Accent #8C9B73 Anchor #3C2D1E

Russian Green holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #768F73 Secondary #ACB5AB Support #989286 Ink #17140F

Russian Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Russian Green carrying the quiet middle.

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Color Lab

How #768F73 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 59/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 36/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 68/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 42/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 19/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 49/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #768F73

For UI

For branding

For interior

For fashion

People also use #768F73 with

Sage Battleship Grey Gray Platinum Outer Space

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 5.3:1. Use

Subtle surface Use #E4E8E4 for cards and hover fills. Tint 80

Avoid beside #74907B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #768F73 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #768F73;
  --color-base-rgb: 118 143 115;
  --color-base-oklch: oklch(62.2% 0.050 142.1);
  --color-50: #F7F8F6;
  --color-100: #E9EDE8;
  --color-200: #D3DBD2;
  --color-300: #B2BFB1;
  --color-400: #92A290;
  --color-500: #738471;
  --color-600: #5B685A;
  --color-700: #444C43;
  --color-800: #2E332E;
  --color-900: #1D201D;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  russian-green: {
    50: '#F7F8F6',
    100: '#E9EDE8',
    200: '#D3DBD2',
    300: '#B2BFB1',
    400: '#92A290',
    500: '#738471',
    600: '#5B685A',
    700: '#444C43',
    800: '#2E332E',
    900: '#1D201D',
  },
}

$base: #768F73;
$base-ink: #141310;
$base-50: #F7F8F6;
$base-100: #E9EDE8;
$base-200: #D3DBD2;
$base-300: #B2BFB1;
$base-400: #92A290;
$base-500: #738471;
$base-600: #5B685A;
$base-700: #444C43;
$base-800: #2E332E;
$base-900: #1D201D;
$base-hover: #5F735D;
$base-subtle: #D7DDD6;

{
    "color": {
        "base": {
            "value": "#768F73",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F8F6",
                "type": "color"
            },
            "100": {
                "value": "#E9EDE8",
                "type": "color"
            },
            "200": {
                "value": "#D3DBD2",
                "type": "color"
            },
            "300": {
                "value": "#B2BFB1",
                "type": "color"
            },
            "400": {
                "value": "#92A290",
                "type": "color"
            },
            "500": {
                "value": "#738471",
                "type": "color"
            },
            "600": {
                "value": "#5B685A",
                "type": "color"
            },
            "700": {
                "value": "#444C43",
                "type": "color"
            },
            "800": {
                "value": "#2E332E",
                "type": "color"
            },
            "900": {
                "value": "#1D201D",
                "type": "color"
            }
        }
    }
}

Palettes built on #768F73

Color Lab

Pairs with #768F73

UI roles & guardrails

In real applications

Scales

Every model

Export