What color is #7696CC?

#7696CC is a light, soft blue. In RGB it is rgb(118, 150, 204), and in HSL hsl(218, 46%, 63%).

Is #7696CC accessible as text?

On white, #7696CC has a contrast ratio of 3.00:1 (fails WCAG AA for body text); on black it is 7.00:1 (passes). For text placed on #7696CC, use black for the best readability.

What is the closest Tailwind color to #7696CC?

The nearest Tailwind CSS token is blue-400 (#51A2FF).

What colors go well with #7696CC?

#7696CC pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #CCAC75. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7696CC below.

Is #7696CC good for buttons?

#7696CC works well for buttons and highlights, but use black text on #7696CC — white text only reaches 3.00:1, below the 4.5:1 needed for normal-size labels.

Is #7696CC the same as CSS cornflowerblue?

No — #7696CC is not the CSS named color cornflowerblue, but cornflowerblue (#6495ED) is the closest CSS named color.

#7696CC Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7696CC

Not just a swatch — here's how #7696CC works with other colors. Named schemes with #7696CC in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Accent #7696CC Secondary #AEB4B8 Surface #F1F2F0 Support #7D93A6 Anchor #2E3236

Carolina Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Coastal Morning Lead · 5 colors

Lead #7696CC Accent #A5C4C1 Surface #DDDBBF Secondary #9AA0A1 Anchor #21344A

Carolina Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Base #7696CC Surface #EBEADC Highlight #F4F2E7 Secondary #BEACA2 Ink #2C2724

Carolina Blue sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Tech Product Signal · 5 colors

Signal #7696CC Surface #14161A Highlight #F4F6F8 Secondary #5A6672 Accent #9EBCEE

Carolina Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Carolina Blue.

Minimal Editorial Surface · 5 colors

Surface #F6F4EF Accent #7696CC Secondary #B6C2D6 Support #9D8F88 Ink #18140F

Carolina Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carolina Blue carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7696CC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 27/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 57/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 33/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 51/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 40/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 42/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7696CC

For UI

For branding

For interior

For fashion

People also use #7696CC with

Sky Blue Medium Purple Sand Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.2:1. Use

Subtle surface Use #E6EAF2 for cards and hover fills. Tint 80

Avoid beside #7578CC — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7696CC at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7696CC;
  --color-base-rgb: 118 150 204;
  --color-base-oklch: oklch(67.0% 0.088 260.6);
  --color-50: #F3F6FB;
  --color-100: #E1E8F5;
  --color-200: #C4D1E9;
  --color-300: #9AB0D5;
  --color-400: #738FBF;
  --color-500: #5270A3;
  --color-600: #44597E;
  --color-700: #35425A;
  --color-800: #252E3C;
  --color-900: #181D25;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  carolina-blue: {
    50: '#F3F6FB',
    100: '#E1E8F5',
    200: '#C4D1E9',
    300: '#9AB0D5',
    400: '#738FBF',
    500: '#5270A3',
    600: '#44597E',
    700: '#35425A',
    800: '#252E3C',
    900: '#181D25',
  },
}

$base: #7696CC;
$base-ink: #141310;
$base-50: #F3F6FB;
$base-100: #E1E8F5;
$base-200: #C4D1E9;
$base-300: #9AB0D5;
$base-400: #738FBF;
$base-500: #5270A3;
$base-600: #44597E;
$base-700: #35425A;
$base-800: #252E3C;
$base-900: #181D25;
$base-hover: #4671BB;
$base-subtle: #D9E0ED;

{
    "color": {
        "base": {
            "value": "#7696CC",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F6FB",
                "type": "color"
            },
            "100": {
                "value": "#E1E8F5",
                "type": "color"
            },
            "200": {
                "value": "#C4D1E9",
                "type": "color"
            },
            "300": {
                "value": "#9AB0D5",
                "type": "color"
            },
            "400": {
                "value": "#738FBF",
                "type": "color"
            },
            "500": {
                "value": "#5270A3",
                "type": "color"
            },
            "600": {
                "value": "#44597E",
                "type": "color"
            },
            "700": {
                "value": "#35425A",
                "type": "color"
            },
            "800": {
                "value": "#252E3C",
                "type": "color"
            },
            "900": {
                "value": "#181D25",
                "type": "color"
            }
        }
    }
}

Palettes built on #7696CC

Color Lab

Pairs with #7696CC

UI roles & guardrails

In real applications

Scales

Every model

Export