#7697AC is a muted, cool blue. On the Color Lab it reads clean and engineered, restrained and easy to live with. It reproduces cleanly in print.
Not just a swatch — here's how #7697AC works with other colors. Named schemes with #7697AC in its natural role, and a note on why the supporting colors balance it.
Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.
Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.
How #7697AC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7697AC at work across the surfaces designers actually ship.
:root {
--color-base: #7697AC;
--color-base-rgb: 118 151 172;
--color-base-oklch: oklch(65.9% 0.048 236.4);
--color-50: #F5F8F9;
--color-100: #E5ECF0;
--color-200: #CCD9E0;
--color-300: #A7BBC8;
--color-400: #849EAE;
--color-500: #648090;
--color-600: #516570;
--color-700: #3D4A51;
--color-800: #2A3236;
--color-900: #1B1F22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
cool-gray: {
50: '#F5F8F9',
100: '#E5ECF0',
200: '#CCD9E0',
300: '#A7BBC8',
400: '#849EAE',
500: '#648090',
600: '#516570',
700: '#3D4A51',
800: '#2A3236',
900: '#1B1F22',
},
}
$base: #7697AC; $base-ink: #141310; $base-50: #F5F8F9; $base-100: #E5ECF0; $base-200: #CCD9E0; $base-300: #A7BBC8; $base-400: #849EAE; $base-500: #648090; $base-600: #516570; $base-700: #3D4A51; $base-800: #2A3236; $base-900: #1B1F22; $base-hover: #577B91; $base-subtle: #D8E0E4;
{
"color": {
"base": {
"value": "#7697AC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F8F9",
"type": "color"
},
"100": {
"value": "#E5ECF0",
"type": "color"
},
"200": {
"value": "#CCD9E0",
"type": "color"
},
"300": {
"value": "#A7BBC8",
"type": "color"
},
"400": {
"value": "#849EAE",
"type": "color"
},
"500": {
"value": "#648090",
"type": "color"
},
"600": {
"value": "#516570",
"type": "color"
},
"700": {
"value": "#3D4A51",
"type": "color"
},
"800": {
"value": "#2A3236",
"type": "color"
},
"900": {
"value": "#1B1F22",
"type": "color"
}
}
}
}