What color is #7698CC?

#7698CC is a light, soft blue. In RGB it is rgb(118, 152, 204), and in HSL hsl(216, 46%, 63%).

Is #7698CC accessible as text?

On white, #7698CC has a contrast ratio of 2.94:1 (fails WCAG AA for body text); on black it is 7.13:1 (passes). For text placed on #7698CC, use black for the best readability.

What is the closest Tailwind color to #7698CC?

The nearest Tailwind CSS token is blue-400 (#51A2FF).

What colors go well with #7698CC?

#7698CC pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #CCA975. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7698CC below.

Is #7698CC good for buttons?

#7698CC works well for buttons and highlights, but use black text on #7698CC — white text only reaches 2.94:1, below the 4.5:1 needed for normal-size labels.

Is #7698CC the same as CSS cornflowerblue?

No — #7698CC is not the CSS named color cornflowerblue, but cornflowerblue (#6495ED) is the closest CSS named color.

#7698CC Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7698CC

Not just a swatch — here's how #7698CC works with other colors. Named schemes with #7698CC in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Accent #7698CC Secondary #AEB4B8 Surface #F1F2F0 Support #7D93A6 Anchor #2E3236

Carolina Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Coastal Morning Lead · 5 colors

Lead #7698CC Accent #A5C4C1 Surface #DDDBBF Secondary #9AA0A1 Anchor #20344A

Carolina Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Base #7698CC Surface #EBEADC Highlight #F4F2E7 Secondary #B1B2A0 Ink #2C2724

Carolina Blue sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Tech Product Signal · 5 colors

Signal #7698CC Surface #14161A Highlight #F4F6F8 Secondary #5A6672 Accent #9EBEEE

Carolina Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Carolina Blue.

Minimal Editorial Surface · 5 colors

Surface #F6F4EF Accent #7698CC Secondary #B7C3D6 Support #9D8F89 Ink #16140F

Carolina Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carolina Blue carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7698CC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 27/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 58/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 32/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 50/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 62/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 43/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7698CC

For UI

For branding

For interior

For fashion

People also use #7698CC with

Light Blue Medium Purple Sand Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.3:1. Use

Subtle surface Use #E6EBF2 for cards and hover fills. Tint 80

Avoid beside #757BCC — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7698CC at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7698CC;
  --color-base-rgb: 118 152 204;
  --color-base-oklch: oklch(67.5% 0.086 258.7);
  --color-50: #F3F7FB;
  --color-100: #E1E9F5;
  --color-200: #C4D2E9;
  --color-300: #9AB2D5;
  --color-400: #7391BF;
  --color-500: #5272A3;
  --color-600: #445B7E;
  --color-700: #35445A;
  --color-800: #252E3C;
  --color-900: #181D25;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  carolina-blue: {
    50: '#F3F7FB',
    100: '#E1E9F5',
    200: '#C4D2E9',
    300: '#9AB2D5',
    400: '#7391BF',
    500: '#5272A3',
    600: '#445B7E',
    700: '#35445A',
    800: '#252E3C',
    900: '#181D25',
  },
}

$base: #7698CC;
$base-ink: #141310;
$base-50: #F3F7FB;
$base-100: #E1E9F5;
$base-200: #C4D2E9;
$base-300: #9AB2D5;
$base-400: #7391BF;
$base-500: #5272A3;
$base-600: #445B7E;
$base-700: #35445A;
$base-800: #252E3C;
$base-900: #181D25;
$base-hover: #4675BB;
$base-subtle: #D9E1ED;

{
    "color": {
        "base": {
            "value": "#7698CC",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F3F7FB",
                "type": "color"
            },
            "100": {
                "value": "#E1E9F5",
                "type": "color"
            },
            "200": {
                "value": "#C4D2E9",
                "type": "color"
            },
            "300": {
                "value": "#9AB2D5",
                "type": "color"
            },
            "400": {
                "value": "#7391BF",
                "type": "color"
            },
            "500": {
                "value": "#5272A3",
                "type": "color"
            },
            "600": {
                "value": "#445B7E",
                "type": "color"
            },
            "700": {
                "value": "#35445A",
                "type": "color"
            },
            "800": {
                "value": "#252E3C",
                "type": "color"
            },
            "900": {
                "value": "#181D25",
                "type": "color"
            }
        }
    }
}

Palettes built on #7698CC

Color Lab

Pairs with #7698CC

UI roles & guardrails

In real applications

Scales

Every model

Export