What color is #7699BC?

#7699BC is a medium, muted blue. In RGB it is rgb(118, 153, 188), and in HSL hsl(210, 34%, 60%).

Is #7699BC accessible as text?

On white, #7699BC has a contrast ratio of 2.98:1 (fails WCAG AA for body text); on black it is 7.05:1 (passes). For text placed on #7699BC, use black for the best readability.

What is the closest Tailwind color to #7699BC?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #7699BC?

#7699BC pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #BC9976. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7699BC below.

Is #7699BC good for buttons?

#7699BC works well for buttons and highlights, but use black text on #7699BC — white text only reaches 2.98:1, below the 4.5:1 needed for normal-size labels.

Is #7699BC the same as CSS cadetblue?

No — #7699BC is not the CSS named color cadetblue, but cadetblue (#5F9EA0) is the closest CSS named color.

#7699BC Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7699BC

Not just a swatch — here's how #7699BC works with other colors. Named schemes with #7699BC in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Accent #7699BC Secondary #AEB4B8 Surface #F1F2F0 Support #7C93A6 Anchor #2E3236

Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Coastal Morning Lead · 5 colors

Lead #7699BC Accent #A5C4C1 Surface #DDDBBF Secondary #9AA0A1 Anchor #20344A

Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Base #7699BC Surface #ECEADC Highlight #F4F2E7 Secondary #B2B2A0 Ink #2C2724

Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Tech Product Signal · 5 colors

Signal #7699BC Surface #14161A Highlight #F4F6F8 Secondary #5A6672 Accent #9EBEDF

Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.

Minimal Editorial Surface · 5 colors

Surface #F6F4EF Accent #7699BC Secondary #B6C2CF Support #969386 Ink #16140F

Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7699BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 32/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 61/100

High

Middle-weight — neither delicate nor heavy.

Depth 32/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 39/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 25/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 57/100

Moderate

Workable accent with care around contrast.

Surface fit 49/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 86/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7699BC

For UI

For branding

For interior

For fashion

People also use #7699BC with

Ash Gray Glaucous Camel Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 6.2:1. Use

Subtle surface Use #E6EBF0 for cards and hover fills. Tint 80

Avoid beside #7682BC — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7699BC at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7699BC;
  --color-base-rgb: 118 153 188;
  --color-base-oklch: oklch(67.0% 0.065 248.8);
  --color-50: #F4F7FA;
  --color-100: #E3EBF2;
  --color-200: #C8D6E4;
  --color-300: #A2B8CE;
  --color-400: #7D99B5;
  --color-500: #5C7A98;
  --color-600: #4C6176;
  --color-700: #3A4755;
  --color-800: #283039;
  --color-900: #1A1F23;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  cool-gray: {
    50: '#F4F7FA',
    100: '#E3EBF2',
    200: '#C8D6E4',
    300: '#A2B8CE',
    400: '#7D99B5',
    500: '#5C7A98',
    600: '#4C6176',
    700: '#3A4755',
    800: '#283039',
    900: '#1A1F23',
  },
}

$base: #7699BC;
$base-ink: #141310;
$base-50: #F4F7FA;
$base-100: #E3EBF2;
$base-200: #C8D6E4;
$base-300: #A2B8CE;
$base-400: #7D99B5;
$base-500: #5C7A98;
$base-600: #4C6176;
$base-700: #3A4755;
$base-800: #283039;
$base-900: #1A1F23;
$base-hover: #517AA4;
$base-subtle: #D8E0E8;

{
    "color": {
        "base": {
            "value": "#7699BC",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F4F7FA",
                "type": "color"
            },
            "100": {
                "value": "#E3EBF2",
                "type": "color"
            },
            "200": {
                "value": "#C8D6E4",
                "type": "color"
            },
            "300": {
                "value": "#A2B8CE",
                "type": "color"
            },
            "400": {
                "value": "#7D99B5",
                "type": "color"
            },
            "500": {
                "value": "#5C7A98",
                "type": "color"
            },
            "600": {
                "value": "#4C6176",
                "type": "color"
            },
            "700": {
                "value": "#3A4755",
                "type": "color"
            },
            "800": {
                "value": "#283039",
                "type": "color"
            },
            "900": {
                "value": "#1A1F23",
                "type": "color"
            }
        }
    }
}

Palettes built on #7699BC

Color Lab

Pairs with #7699BC

UI roles & guardrails

In real applications

Scales

Every model

Export