Nearest named color: Tyrian Purple
#770252
#770252
Nearest named
Tyrian Purple
Family
Pink
Lightness
37.9%
Chroma
0.158
Hue angle
346.9°
Temperature
Warm
Contrast on white
10.97:1 · AAA
Contrast on black
1.69:1 · Fail
Web-safe
#660066
CSS oklch()
38% 0.16 347

#770252 is a deep, warm rose. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #770252

Not just a swatch — here's how #770252 works with other colors. Named schemes with #770252 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #770252 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 71/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 65/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 10/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 41/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 64/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 61/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 66/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 83/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #770252

For UI
For branding
For interior
For fashion
People also use #770252 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 11.0:1. Use
Subtle surface Use #F3BDE2 for cards and hover fills. Tint 80
Avoid beside #79022B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #770252 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #770252;
  --color-base-rgb: 119 2 82;
  --color-base-oklch: oklch(37.9% 0.158 346.9);
  --color-50: #FEF0FA;
  --color-100: #FDD8F1;
  --color-200: #FCB1E4;
  --color-300: #F679CF;
  --color-400: #E949B6;
  --color-500: #D0259A;
  --color-600: #9D2577;
  --color-700: #6F2056;
  --color-800: #481939;
  --color-900: #2C1123;
  --color-on-base: #FFFFFF;
}