What color is #770381?

#770381 is a dark, vivid purple. In RGB it is rgb(119, 3, 129), and in HSL hsl(295, 95%, 26%).

Is #770381 accessible as text?

On white, #770381 has a contrast ratio of 9.93:1 (passes WCAG AA for body text); on black it is 2.11:1 (fails). For text placed on #770381, use white for the best readability.

What is the closest Tailwind color to #770381?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #770381?

#770381 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E8103. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #770381 below.

Is #770381 good for buttons?

#770381 works well for buttons and highlights, but use white text on #770381 — black text only reaches 2.11:1, below the 4.5:1 needed for normal-size labels.

Is #770381 the same as CSS purple?

No — #770381 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#770381 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #770381

Not just a swatch — here's how #770381 works with other colors. Named schemes with #770381 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #770381 Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #770381 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9940A1

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #770381 Secondary #846487 Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #770381 Secondary #E86C65 Accent #F19643 Anchor #5A3A55 Surface #F6E8D7

Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #770381 Secondary #7E472F Surface #ECD8C1 Accent #345249 Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Build a working theme in the generator →

Color Lab

How #770381 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 29/100

Low

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #770381

For UI

For branding

For interior

For fashion

People also use #770381 with

Egyptian Blue Burgundy Dark Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.9:1. Use

Subtle surface Use #EFBFF3 for cards and hover fills. Tint 80

Avoid beside #810362 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #770381 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #770381;
  --color-base-rgb: 119 3 129;
  --color-base-oklch: oklch(40.8% 0.189 324.2);
  --color-50: #FDF0FE;
  --color-100: #FAD8FD;
  --color-200: #F5B1FC;
  --color-300: #EB7AF5;
  --color-400: #DB4AE8;
  --color-500: #C027CE;
  --color-600: #92269C;
  --color-700: #67216E;
  --color-800: #431A47;
  --color-900: #29122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FDF0FE',
    100: '#FAD8FD',
    200: '#F5B1FC',
    300: '#EB7AF5',
    400: '#DB4AE8',
    500: '#C027CE',
    600: '#92269C',
    700: '#67216E',
    800: '#431A47',
    900: '#29122B',
  },
}

$base: #770381;
$base-ink: #FFFFFF;
$base-50: #FDF0FE;
$base-100: #FAD8FD;
$base-200: #F5B1FC;
$base-300: #EB7AF5;
$base-400: #DB4AE8;
$base-500: #C027CE;
$base-600: #92269C;
$base-700: #67216E;
$base-800: #431A47;
$base-900: #29122B;
$base-hover: #5F0367;
$base-subtle: #E89EEF;

{
    "color": {
        "base": {
            "value": "#770381",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FAD8FD",
                "type": "color"
            },
            "200": {
                "value": "#F5B1FC",
                "type": "color"
            },
            "300": {
                "value": "#EB7AF5",
                "type": "color"
            },
            "400": {
                "value": "#DB4AE8",
                "type": "color"
            },
            "500": {
                "value": "#C027CE",
                "type": "color"
            },
            "600": {
                "value": "#92269C",
                "type": "color"
            },
            "700": {
                "value": "#67216E",
                "type": "color"
            },
            "800": {
                "value": "#431A47",
                "type": "color"
            },
            "900": {
                "value": "#29122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #770381

Color Lab

Pairs with #770381

UI roles & guardrails

In real applications

Scales

Every model

Export