What color is #770648?

#770648 is a dark, vivid pink. In RGB it is rgb(119, 6, 72), and in HSL hsl(325, 90%, 25%).

Is #770648 accessible as text?

On white, #770648 has a contrast ratio of 11.03:1 (passes WCAG AA for body text); on black it is 1.90:1 (fails). For text placed on #770648, use white for the best readability.

What is the closest Tailwind color to #770648?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #770648?

#770648 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #067936. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #770648 below.

Is #770648 good for buttons?

#770648 works well for buttons and highlights, but use white text on #770648 — black text only reaches 1.90:1, below the 4.5:1 needed for normal-size labels.

Is #770648 the same as CSS maroon?

No — #770648 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#770648 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #770648

Not just a swatch — here's how #770648 works with other colors. Named schemes with #770648 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #770648 Anchor #141210 Accent #D49C50 Secondary #31252A Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #770648 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2231

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #770648 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE5DA Accent #490016

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #770648 Surface #F4E6D7 Anchor #5E203A Accent #E6C2C4 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #770648 Secondary #805B6A Support #9C9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #770648 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 17/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 65/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 58/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #770648

For UI

For branding

For interior

For fashion

People also use #770648 with

Mauveine Maroon Hunter Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.0:1. Use

Subtle surface Use #F2C0DD for cards and hover fills. Tint 80

Avoid beside #790623 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #770648 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #770648;
  --color-base-rgb: 119 6 72;
  --color-base-oklch: oklch(37.6% 0.150 353.1);
  --color-50: #FEF0F9;
  --color-100: #FDD8EE;
  --color-200: #FBB2DC;
  --color-300: #F27EC1;
  --color-400: #E34FA5;
  --color-500: #CA2B88;
  --color-600: #99296A;
  --color-700: #6C234D;
  --color-800: #461B34;
  --color-900: #2B1221;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF0F9',
    100: '#FDD8EE',
    200: '#FBB2DC',
    300: '#F27EC1',
    400: '#E34FA5',
    500: '#CA2B88',
    600: '#99296A',
    700: '#6C234D',
    800: '#461B34',
    900: '#2B1221',
  },
}

$base: #770648;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8EE;
$base-200: #FBB2DC;
$base-300: #F27EC1;
$base-400: #E34FA5;
$base-500: #CA2B88;
$base-600: #99296A;
$base-700: #6C234D;
$base-800: #461B34;
$base-900: #2B1221;
$base-hover: #61053B;
$base-subtle: #ED9ECC;

{
    "color": {
        "base": {
            "value": "#770648",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8EE",
                "type": "color"
            },
            "200": {
                "value": "#FBB2DC",
                "type": "color"
            },
            "300": {
                "value": "#F27EC1",
                "type": "color"
            },
            "400": {
                "value": "#E34FA5",
                "type": "color"
            },
            "500": {
                "value": "#CA2B88",
                "type": "color"
            },
            "600": {
                "value": "#99296A",
                "type": "color"
            },
            "700": {
                "value": "#6C234D",
                "type": "color"
            },
            "800": {
                "value": "#461B34",
                "type": "color"
            },
            "900": {
                "value": "#2B1221",
                "type": "color"
            }
        }
    }
}

Palettes built on #770648

Color Lab

Pairs with #770648

UI roles & guardrails

In real applications

Scales

Every model

Export