What color is #770896?

#770896 is a dark, vivid purple. In RGB it is rgb(119, 8, 150), and in HSL hsl(287, 90%, 31%).

Is #770896 accessible as text?

On white, #770896 has a contrast ratio of 9.29:1 (passes WCAG AA for body text); on black it is 2.26:1 (fails). For text placed on #770896, use white for the best readability.

What is the closest Tailwind color to #770896?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #770896?

#770896 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #279608. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #770896 below.

Is #770896 good for buttons?

#770896 works well for buttons and highlights, but use white text on #770896 — black text only reaches 2.26:1, below the 4.5:1 needed for normal-size labels.

Is #770896 the same as CSS purple?

No — #770896 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#770896 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #770896

Not just a swatch — here's how #770896 works with other colors. Named schemes with #770896 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #770896 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #770896 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9845B6

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #770896 Secondary #876992 Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #770896 Secondary #E86B67 Accent #F29645 Anchor #593A55 Surface #F6E8D7

Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Lead #770896 Secondary #7E4630 Surface #ECD8C1 Accent #345249 Anchor #592235

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

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Color Lab

How #770896 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 27/100

Low

Firm and assertive — carries weight and contrast.

Depth 62/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 25/100

Low

Clean and current — no dusty, aged cast.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 78/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 71/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #770896

For UI

For branding

For interior

For fashion

People also use #770896 with

Medium Blue Cranberry Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.3:1. Use

Subtle surface Use #E9C5F3 for cards and hover fills. Tint 80

Avoid beside #960886 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #770896 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #770896;
  --color-base-rgb: 119 8 150;
  --color-base-oklch: oklch(42.5% 0.203 316.2);
  --color-50: #FBF0FE;
  --color-100: #F5D8FD;
  --color-200: #EBB2FB;
  --color-300: #D97EF2;
  --color-400: #C34FE3;
  --color-500: #A72BCA;
  --color-600: #812999;
  --color-700: #5C236C;
  --color-800: #3D1B46;
  --color-900: #26122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FBF0FE',
    100: '#F5D8FD',
    200: '#EBB2FB',
    300: '#D97EF2',
    400: '#C34FE3',
    500: '#A72BCA',
    600: '#812999',
    700: '#5C236C',
    800: '#3D1B46',
    900: '#26122B',
  },
}

$base: #770896;
$base-ink: #FFFFFF;
$base-50: #FBF0FE;
$base-100: #F5D8FD;
$base-200: #EBB2FB;
$base-300: #D97EF2;
$base-400: #C34FE3;
$base-500: #A72BCA;
$base-600: #812999;
$base-700: #5C236C;
$base-800: #3D1B46;
$base-900: #26122B;
$base-hover: #5F0678;
$base-subtle: #DFA6EE;

{
    "color": {
        "base": {
            "value": "#770896",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF0FE",
                "type": "color"
            },
            "100": {
                "value": "#F5D8FD",
                "type": "color"
            },
            "200": {
                "value": "#EBB2FB",
                "type": "color"
            },
            "300": {
                "value": "#D97EF2",
                "type": "color"
            },
            "400": {
                "value": "#C34FE3",
                "type": "color"
            },
            "500": {
                "value": "#A72BCA",
                "type": "color"
            },
            "600": {
                "value": "#812999",
                "type": "color"
            },
            "700": {
                "value": "#5C236C",
                "type": "color"
            },
            "800": {
                "value": "#3D1B46",
                "type": "color"
            },
            "900": {
                "value": "#26122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #770896

Color Lab

Pairs with #770896

UI roles & guardrails

In real applications

Scales

Every model

Export