What color is #77097D?

#77097D is a dark, vivid purple. In RGB it is rgb(119, 9, 125), and in HSL hsl(297, 87%, 26%).

Is #77097D accessible as text?

On white, #77097D has a contrast ratio of 9.91:1 (passes WCAG AA for body text); on black it is 2.12:1 (fails). For text placed on #77097D, use white for the best readability.

What is the closest Tailwind color to #77097D?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #77097D?

#77097D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0E7C09. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77097D below.

Is #77097D good for buttons?

#77097D works well for buttons and highlights, but use white text on #77097D — black text only reaches 2.12:1, below the 4.5:1 needed for normal-size labels.

Is #77097D the same as CSS purple?

No — #77097D is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#77097D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77097D

Not just a swatch — here's how #77097D works with other colors. Named schemes with #77097D in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #77097D Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #77097D Secondary #7D472E Surface #ECD8C1 Accent #34524A Anchor #592234

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #77097D Anchor #3B2922 Surface #F2E2D1 Accent #9D9362 Secondary #3C3833

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #77097D Secondary #846485 Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #77097D Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #99419D

Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.

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Color Lab

How #77097D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 60/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 72/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77097D

For UI

For branding

For interior

For fashion

People also use #77097D with

Indigo Burgundy Dark Green Gainsboro Byzantium

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.9:1. Use

Subtle surface Use #EFC2F1 for cards and hover fills. Tint 80

Avoid beside #7C095B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77097D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77097D;
  --color-base-rgb: 119 9 125;
  --color-base-oklch: oklch(40.7% 0.183 325.7);
  --color-50: #FEF0FE;
  --color-100: #FBD8FD;
  --color-200: #F6B3FA;
  --color-300: #EA7FF0;
  --color-400: #DA51E1;
  --color-500: #BF2EC7;
  --color-600: #922B97;
  --color-700: #67246B;
  --color-800: #431C45;
  --color-900: #29132A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FEF0FE',
    100: '#FBD8FD',
    200: '#F6B3FA',
    300: '#EA7FF0',
    400: '#DA51E1',
    500: '#BF2EC7',
    600: '#922B97',
    700: '#67246B',
    800: '#431C45',
    900: '#29132A',
  },
}

$base: #77097D;
$base-ink: #FFFFFF;
$base-50: #FEF0FE;
$base-100: #FBD8FD;
$base-200: #F6B3FA;
$base-300: #EA7FF0;
$base-400: #DA51E1;
$base-500: #BF2EC7;
$base-600: #922B97;
$base-700: #67246B;
$base-800: #431C45;
$base-900: #29132A;
$base-hover: #5F0763;
$base-subtle: #E8A1EC;

{
    "color": {
        "base": {
            "value": "#77097D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FE",
                "type": "color"
            },
            "100": {
                "value": "#FBD8FD",
                "type": "color"
            },
            "200": {
                "value": "#F6B3FA",
                "type": "color"
            },
            "300": {
                "value": "#EA7FF0",
                "type": "color"
            },
            "400": {
                "value": "#DA51E1",
                "type": "color"
            },
            "500": {
                "value": "#BF2EC7",
                "type": "color"
            },
            "600": {
                "value": "#922B97",
                "type": "color"
            },
            "700": {
                "value": "#67246B",
                "type": "color"
            },
            "800": {
                "value": "#431C45",
                "type": "color"
            },
            "900": {
                "value": "#29132A",
                "type": "color"
            }
        }
    }
}

Palettes built on #77097D

Color Lab

Pairs with #77097D

UI roles & guardrails

In real applications

Scales

Every model

Export