What color is #770B60?

#770B60 is a dark, vivid magenta. In RGB it is rgb(119, 11, 96), and in HSL hsl(313, 83%, 25%).

Is #770B60 accessible as text?

On white, #770B60 has a contrast ratio of 10.49:1 (passes WCAG AA for body text); on black it is 2.00:1 (fails). For text placed on #770B60, use white for the best readability.

What is the closest Tailwind color to #770B60?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #770B60?

#770B60 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0B7522. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #770B60 below.

Is #770B60 good for buttons?

#770B60 works well for buttons and highlights, but use white text on #770B60 — black text only reaches 2.00:1, below the 4.5:1 needed for normal-size labels.

Is #770B60 the same as CSS purple?

No — #770B60 is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#770B60 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #770B60

Not just a swatch — here's how #770B60 works with other colors. Named schemes with #770B60 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #770B60 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Byzantium anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #770B60 Secondary #7D472D Surface #ECD8C1 Accent #454F38 Anchor #592233

Byzantium plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #770B60 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Byzantium sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #770B60 Secondary #BA6032 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Byzantium as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #770B60 Secondary #825F76 Support #9C9087 Ink #18140F

Byzantium is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantium carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #770B60 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 40/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 63/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #770B60

For UI

For branding

For interior

For fashion

People also use #770B60 with

Grape Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.5:1. Use

Subtle surface Use #F0C2E6 for cards and hover fills. Tint 80

Avoid beside #750B3A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #770B60 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #770B60;
  --color-base-rgb: 119 11 96;
  --color-base-oklch: oklch(39.0% 0.161 339.4);
  --color-50: #FEF0FB;
  --color-100: #FDD9F5;
  --color-200: #F8B4E9;
  --color-300: #ED82D6;
  --color-400: #DE54C0;
  --color-500: #C331A4;
  --color-600: #952D7E;
  --color-700: #69265A;
  --color-800: #441C3C;
  --color-900: #2A1325;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantium: {
    50: '#FEF0FB',
    100: '#FDD9F5',
    200: '#F8B4E9',
    300: '#ED82D6',
    400: '#DE54C0',
    500: '#C331A4',
    600: '#952D7E',
    700: '#69265A',
    800: '#441C3C',
    900: '#2A1325',
  },
}

$base: #770B60;
$base-ink: #FFFFFF;
$base-50: #FEF0FB;
$base-100: #FDD9F5;
$base-200: #F8B4E9;
$base-300: #ED82D6;
$base-400: #DE54C0;
$base-500: #C331A4;
$base-600: #952D7E;
$base-700: #69265A;
$base-800: #441C3C;
$base-900: #2A1325;
$base-hover: #5D094B;
$base-subtle: #EAA1DA;

{
    "color": {
        "base": {
            "value": "#770B60",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FB",
                "type": "color"
            },
            "100": {
                "value": "#FDD9F5",
                "type": "color"
            },
            "200": {
                "value": "#F8B4E9",
                "type": "color"
            },
            "300": {
                "value": "#ED82D6",
                "type": "color"
            },
            "400": {
                "value": "#DE54C0",
                "type": "color"
            },
            "500": {
                "value": "#C331A4",
                "type": "color"
            },
            "600": {
                "value": "#952D7E",
                "type": "color"
            },
            "700": {
                "value": "#69265A",
                "type": "color"
            },
            "800": {
                "value": "#441C3C",
                "type": "color"
            },
            "900": {
                "value": "#2A1325",
                "type": "color"
            }
        }
    }
}

Palettes built on #770B60

Color Lab

Pairs with #770B60

UI roles & guardrails

In real applications

Scales

Every model

Export