What color is #770D3D?

#770D3D is a dark, vivid pink. In RGB it is rgb(119, 13, 61), and in HSL hsl(333, 80%, 26%).

Is #770D3D accessible as text?

On white, #770D3D has a contrast ratio of 11.00:1 (passes WCAG AA for body text); on black it is 1.91:1 (fails). For text placed on #770D3D, use white for the best readability.

What is the closest Tailwind color to #770D3D?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #770D3D?

#770D3D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D7748. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #770D3D below.

Is #770D3D good for buttons?

#770D3D works well for buttons and highlights, but use white text on #770D3D — black text only reaches 1.91:1, below the 4.5:1 needed for normal-size labels.

Is #770D3D the same as CSS maroon?

No — #770D3D is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#770D3D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #770D3D

Not just a swatch — here's how #770D3D works with other colors. Named schemes with #770D3D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #770D3D Anchor #141210 Accent #D39C4F Secondary #322528 Surface #F3EDE3

Tyrian Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #770D3D Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #770D3D Anchor #2B2A2E Secondary #6F6E74 Surface #EDE6DA Accent #47020F

Tyrian Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Tyrian Purple.

Berry & Cream Lead · 5 colors

Lead #770D3D Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #770D3D Secondary #805C66 Support #9B9087 Ink #17140F

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #770D3D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 77/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 30/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 49/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 66/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 55/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 66/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 18/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #770D3D

For UI

For branding

For interior

For fashion

People also use #770D3D with

Mauveine Falu Red Dark Olive Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.0:1. Use

Subtle surface Use #EFC4D7 for cards and hover fills. Tint 80

Avoid beside #770D1A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #770D3D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #770D3D;
  --color-base-rgb: 119 13 61;
  --color-base-oklch: oklch(37.6% 0.141 0.8);
  --color-50: #FEF1F7;
  --color-100: #FCD9E9;
  --color-200: #F7B6D3;
  --color-300: #EB84B2;
  --color-400: #DB5792;
  --color-500: #C13473;
  --color-600: #932F5C;
  --color-700: #682744;
  --color-800: #441D2F;
  --color-900: #29141E;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  tyrian-purple: {
    50: '#FEF1F7',
    100: '#FCD9E9',
    200: '#F7B6D3',
    300: '#EB84B2',
    400: '#DB5792',
    500: '#C13473',
    600: '#932F5C',
    700: '#682744',
    800: '#441D2F',
    900: '#29141E',
  },
}

$base: #770D3D;
$base-ink: #FFFFFF;
$base-50: #FEF1F7;
$base-100: #FCD9E9;
$base-200: #F7B6D3;
$base-300: #EB84B2;
$base-400: #DB5792;
$base-500: #C13473;
$base-600: #932F5C;
$base-700: #682744;
$base-800: #441D2F;
$base-900: #29141E;
$base-hover: #5F0B31;
$base-subtle: #E9A4C3;

{
    "color": {
        "base": {
            "value": "#770D3D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F7",
                "type": "color"
            },
            "100": {
                "value": "#FCD9E9",
                "type": "color"
            },
            "200": {
                "value": "#F7B6D3",
                "type": "color"
            },
            "300": {
                "value": "#EB84B2",
                "type": "color"
            },
            "400": {
                "value": "#DB5792",
                "type": "color"
            },
            "500": {
                "value": "#C13473",
                "type": "color"
            },
            "600": {
                "value": "#932F5C",
                "type": "color"
            },
            "700": {
                "value": "#682744",
                "type": "color"
            },
            "800": {
                "value": "#441D2F",
                "type": "color"
            },
            "900": {
                "value": "#29141E",
                "type": "color"
            }
        }
    }
}

Palettes built on #770D3D

Color Lab

Pairs with #770D3D

UI roles & guardrails

In real applications

Scales

Every model

Export