What color is #770D6C?

#770D6C is a dark, vivid purple. In RGB it is rgb(119, 13, 108), and in HSL hsl(306, 80%, 26%).

Is #770D6C accessible as text?

On white, #770D6C has a contrast ratio of 10.20:1 (passes WCAG AA for body text); on black it is 2.06:1 (fails). For text placed on #770D6C, use white for the best readability.

What is the closest Tailwind color to #770D6C?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #770D6C?

#770D6C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D7718. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #770D6C below.

Is #770D6C good for buttons?

#770D6C works well for buttons and highlights, but use white text on #770D6C — black text only reaches 2.06:1, below the 4.5:1 needed for normal-size labels.

Is #770D6C the same as CSS purple?

No — #770D6C is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#770D6C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #770D6C

Not just a swatch — here's how #770D6C works with other colors. Named schemes with #770D6C in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #770D6C Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #770D6C Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #770D6C Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #770D6C Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #770D6C Secondary #83617D Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #770D6C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 62/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 72/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #770D6C

For UI

For branding

For interior

For fashion

People also use #770D6C with

Rebecca Purple Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.2:1. Use

Subtle surface Use #EFC4EB for cards and hover fills. Tint 80

Avoid beside #770D49 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #770D6C at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #770D6C;
  --color-base-rgb: 119 13 108;
  --color-base-oklch: oklch(39.8% 0.168 333.4);
  --color-50: #FEF1FD;
  --color-100: #FCD9F8;
  --color-200: #F7B6F0;
  --color-300: #EB84E1;
  --color-400: #DB57CE;
  --color-500: #C134B3;
  --color-600: #932F89;
  --color-700: #682761;
  --color-800: #441D40;
  --color-900: #291427;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FEF1FD',
    100: '#FCD9F8',
    200: '#F7B6F0',
    300: '#EB84E1',
    400: '#DB57CE',
    500: '#C134B3',
    600: '#932F89',
    700: '#682761',
    800: '#441D40',
    900: '#291427',
  },
}

$base: #770D6C;
$base-ink: #FFFFFF;
$base-50: #FEF1FD;
$base-100: #FCD9F8;
$base-200: #F7B6F0;
$base-300: #EB84E1;
$base-400: #DB57CE;
$base-500: #C134B3;
$base-600: #932F89;
$base-700: #682761;
$base-800: #441D40;
$base-900: #291427;
$base-hover: #5F0B57;
$base-subtle: #E9A4E2;

{
    "color": {
        "base": {
            "value": "#770D6C",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1FD",
                "type": "color"
            },
            "100": {
                "value": "#FCD9F8",
                "type": "color"
            },
            "200": {
                "value": "#F7B6F0",
                "type": "color"
            },
            "300": {
                "value": "#EB84E1",
                "type": "color"
            },
            "400": {
                "value": "#DB57CE",
                "type": "color"
            },
            "500": {
                "value": "#C134B3",
                "type": "color"
            },
            "600": {
                "value": "#932F89",
                "type": "color"
            },
            "700": {
                "value": "#682761",
                "type": "color"
            },
            "800": {
                "value": "#441D40",
                "type": "color"
            },
            "900": {
                "value": "#291427",
                "type": "color"
            }
        }
    }
}

Palettes built on #770D6C

Color Lab

Pairs with #770D6C

UI roles & guardrails

In real applications

Scales

Every model

Export