What color is #770F2B?

#770F2B is a dark, vivid rose. In RGB it is rgb(119, 15, 43), and in HSL hsl(344, 78%, 26%).

Is #770F2B accessible as text?

On white, #770F2B has a contrast ratio of 11.13:1 (passes WCAG AA for body text); on black it is 1.89:1 (fails). For text placed on #770F2B, use white for the best readability.

What is the closest Tailwind color to #770F2B?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #770F2B?

#770F2B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0F765A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #770F2B below.

Is #770F2B good for buttons?

#770F2B works well for buttons and highlights, but use white text on #770F2B — black text only reaches 1.89:1, below the 4.5:1 needed for normal-size labels.

Is #770F2B the same as CSS maroon?

No — #770F2B is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#770F2B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #770F2B

Not just a swatch — here's how #770F2B works with other colors. Named schemes with #770F2B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #770F2B Secondary #B86229 Accent #797642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Burgundy as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #770F2B Anchor #141210 Accent #D29D4F Secondary #322526 Surface #F3EDE3

Burgundy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #770F2B Secondary #7C4829 Surface #EBD9C1 Accent #444F3A Anchor #5A222F

Burgundy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #770F2B Anchor #2B2A2E Secondary #6F6E74 Surface #EDE6DA Accent #450501

Burgundy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Burgundy.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #770F2B Secondary #7F5B5F Support #9B9087 Ink #17140F

Burgundy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Burgundy carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #770F2B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 82/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 56/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 52/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 53/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 65/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #770F2B

For UI

For branding

For interior

For fashion

People also use #770F2B with

Dark Magenta Walnut Brown Pine Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.1:1. Use

Subtle surface Use #EEC4CF for cards and hover fills. Tint 80

Avoid beside #76150F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #770F2B at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #770F2B;
  --color-base-rgb: 119 15 43;
  --color-base-oklch: oklch(37.1% 0.136 12.9);
  --color-50: #FEF1F4;
  --color-100: #FBDAE3;
  --color-200: #F6B6C7;
  --color-300: #EA85A0;
  --color-400: #DA587B;
  --color-500: #BF365A;
  --color-600: #91304A;
  --color-700: #672839;
  --color-800: #431E28;
  --color-900: #29141A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  burgundy: {
    50: '#FEF1F4',
    100: '#FBDAE3',
    200: '#F6B6C7',
    300: '#EA85A0',
    400: '#DA587B',
    500: '#BF365A',
    600: '#91304A',
    700: '#672839',
    800: '#431E28',
    900: '#29141A',
  },
}

$base: #770F2B;
$base-ink: #FFFFFF;
$base-50: #FEF1F4;
$base-100: #FBDAE3;
$base-200: #F6B6C7;
$base-300: #EA85A0;
$base-400: #DA587B;
$base-500: #BF365A;
$base-600: #91304A;
$base-700: #672839;
$base-800: #431E28;
$base-900: #29141A;
$base-hover: #5E0C22;
$base-subtle: #E8A5B7;

{
    "color": {
        "base": {
            "value": "#770F2B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FBDAE3",
                "type": "color"
            },
            "200": {
                "value": "#F6B6C7",
                "type": "color"
            },
            "300": {
                "value": "#EA85A0",
                "type": "color"
            },
            "400": {
                "value": "#DA587B",
                "type": "color"
            },
            "500": {
                "value": "#BF365A",
                "type": "color"
            },
            "600": {
                "value": "#91304A",
                "type": "color"
            },
            "700": {
                "value": "#672839",
                "type": "color"
            },
            "800": {
                "value": "#431E28",
                "type": "color"
            },
            "900": {
                "value": "#29141A",
                "type": "color"
            }
        }
    }
}

Palettes built on #770F2B

Color Lab

Pairs with #770F2B

UI roles & guardrails

In real applications

Scales

Every model

Export