What color is #77111F?

#77111F is a dark, vivid red. In RGB it is rgb(119, 17, 31), and in HSL hsl(352, 75%, 27%).

Is #77111F accessible as text?

On white, #77111F has a contrast ratio of 11.14:1 (passes WCAG AA for body text); on black it is 1.88:1 (fails). For text placed on #77111F, use white for the best readability.

What is the closest Tailwind color to #77111F?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #77111F?

#77111F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #11786B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77111F below.

Is #77111F good for buttons?

#77111F works well for buttons and highlights, but use white text on #77111F — black text only reaches 1.88:1, below the 4.5:1 needed for normal-size labels.

Is #77111F the same as CSS maroon?

No — #77111F is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#77111F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77111F

Not just a swatch — here's how #77111F works with other colors. Named schemes with #77111F in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #77111F Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Burgundy as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #77111F Anchor #141210 Accent #D19D4E Secondary #322525 Surface #F3EDE3

Burgundy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #77111F Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Burgundy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #77111F Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #440800

Burgundy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Burgundy.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #77111F Secondary #7F5C5B Support #9B9087 Ink #17140F

Burgundy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Burgundy carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #77111F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 74/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 54/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 52/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 64/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 20/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77111F

For UI

For branding

For interior

For fashion

People also use #77111F with

Mardi Gras Walnut Brown Pine Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.1:1. Use

Subtle surface Use #EEC6CB for cards and hover fills. Tint 80

Avoid beside #782611 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77111F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77111F;
  --color-base-rgb: 119 17 31;
  --color-base-oklch: oklch(37.0% 0.134 20.5);
  --color-50: #FEF1F3;
  --color-100: #FBDADF;
  --color-200: #F5B8C0;
  --color-300: #E88794;
  --color-400: #D75B6B;
  --color-500: #BC384A;
  --color-600: #90323F;
  --color-700: #662931;
  --color-800: #421E23;
  --color-900: #291417;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  burgundy: {
    50: '#FEF1F3',
    100: '#FBDADF',
    200: '#F5B8C0',
    300: '#E88794',
    400: '#D75B6B',
    500: '#BC384A',
    600: '#90323F',
    700: '#662931',
    800: '#421E23',
    900: '#291417',
  },
}

$base: #77111F;
$base-ink: #FFFFFF;
$base-50: #FEF1F3;
$base-100: #FBDADF;
$base-200: #F5B8C0;
$base-300: #E88794;
$base-400: #D75B6B;
$base-500: #BC384A;
$base-600: #90323F;
$base-700: #662931;
$base-800: #421E23;
$base-900: #291417;
$base-hover: #600E19;
$base-subtle: #E7A7B0;

{
    "color": {
        "base": {
            "value": "#77111F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F3",
                "type": "color"
            },
            "100": {
                "value": "#FBDADF",
                "type": "color"
            },
            "200": {
                "value": "#F5B8C0",
                "type": "color"
            },
            "300": {
                "value": "#E88794",
                "type": "color"
            },
            "400": {
                "value": "#D75B6B",
                "type": "color"
            },
            "500": {
                "value": "#BC384A",
                "type": "color"
            },
            "600": {
                "value": "#90323F",
                "type": "color"
            },
            "700": {
                "value": "#662931",
                "type": "color"
            },
            "800": {
                "value": "#421E23",
                "type": "color"
            },
            "900": {
                "value": "#291417",
                "type": "color"
            }
        }
    }
}

Palettes built on #77111F

Color Lab

Pairs with #77111F

UI roles & guardrails

In real applications

Scales

Every model

Export