#7712E2 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #7712E2 works with other colors. Named schemes with #7712E2 in its natural role, and a note on why the supporting colors balance it.
Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Violet.
Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Violet carrying the quiet middle.
Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7712E2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7712E2 at work across the surfaces designers actually ship.
:root {
--color-base: #7712E2;
--color-base-rgb: 119 18 226;
--color-base-oklch: oklch(49.7% 0.263 295.8);
--color-50: #F7F0FE;
--color-100: #EAD8FD;
--color-200: #D5B4F9;
--color-300: #B681EE;
--color-400: #9753DF;
--color-500: #7830C5;
--color-600: #5F2C96;
--color-700: #46256A;
--color-800: #301C45;
--color-900: #1E132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
violet: {
50: '#F7F0FE',
100: '#EAD8FD',
200: '#D5B4F9',
300: '#B681EE',
400: '#9753DF',
500: '#7830C5',
600: '#5F2C96',
700: '#46256A',
800: '#301C45',
900: '#1E132A',
},
}
$base: #7712E2; $base-ink: #FFFFFF; $base-50: #F7F0FE; $base-100: #EAD8FD; $base-200: #D5B4F9; $base-300: #B681EE; $base-400: #9753DF; $base-500: #7830C5; $base-600: #5F2C96; $base-700: #46256A; $base-800: #301C45; $base-900: #1E132A; $base-hover: #5F0FB5; $base-subtle: #D6BEF1;
{
"color": {
"base": {
"value": "#7712E2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F0FE",
"type": "color"
},
"100": {
"value": "#EAD8FD",
"type": "color"
},
"200": {
"value": "#D5B4F9",
"type": "color"
},
"300": {
"value": "#B681EE",
"type": "color"
},
"400": {
"value": "#9753DF",
"type": "color"
},
"500": {
"value": "#7830C5",
"type": "color"
},
"600": {
"value": "#5F2C96",
"type": "color"
},
"700": {
"value": "#46256A",
"type": "color"
},
"800": {
"value": "#301C45",
"type": "color"
},
"900": {
"value": "#1E132A",
"type": "color"
}
}
}
}