#771385 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #771385 works with other colors. Named schemes with #771385 in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #771385 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #771385 at work across the surfaces designers actually ship.
:root {
--color-base: #771385;
--color-base-rgb: 119 19 133;
--color-base-oklch: oklch(41.8% 0.183 322.2);
--color-50: #FCF1FE;
--color-100: #F7DAFB;
--color-200: #EEB8F5;
--color-300: #DD87E8;
--color-400: #C95BD7;
--color-500: #AD38BC;
--color-600: #853290;
--color-700: #5F2966;
--color-800: #3E1E42;
--color-900: #261429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FCF1FE',
100: '#F7DAFB',
200: '#EEB8F5',
300: '#DD87E8',
400: '#C95BD7',
500: '#AD38BC',
600: '#853290',
700: '#5F2966',
800: '#3E1E42',
900: '#261429',
},
}
$base: #771385; $base-ink: #FFFFFF; $base-50: #FCF1FE; $base-100: #F7DAFB; $base-200: #EEB8F5; $base-300: #DD87E8; $base-400: #C95BD7; $base-500: #AD38BC; $base-600: #853290; $base-700: #5F2966; $base-800: #3E1E42; $base-900: #261429; $base-hover: #600F6B; $base-subtle: #E1ABE8;
{
"color": {
"base": {
"value": "#771385",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF1FE",
"type": "color"
},
"100": {
"value": "#F7DAFB",
"type": "color"
},
"200": {
"value": "#EEB8F5",
"type": "color"
},
"300": {
"value": "#DD87E8",
"type": "color"
},
"400": {
"value": "#C95BD7",
"type": "color"
},
"500": {
"value": "#AD38BC",
"type": "color"
},
"600": {
"value": "#853290",
"type": "color"
},
"700": {
"value": "#5F2966",
"type": "color"
},
"800": {
"value": "#3E1E42",
"type": "color"
},
"900": {
"value": "#261429",
"type": "color"
}
}
}
}