Nearest named color: Falu Red
#77181F
#77181F
Nearest named
Falu Red
Family
Red
Lightness
37.6%
Chroma
0.129
Hue angle
22.5°
Temperature
Warm
Contrast on white
10.85:1 · AAA
Contrast on black
1.71:1 · Fail
Web-safe
#660033
CSS oklch()
38% 0.13 22

#77181F is a deep, warm red-orange. On the Color Lab it reads organic and grounded, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #77181F

Not just a swatch — here's how #77181F works with other colors. Named schemes with #77181F in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors
Dominant #77181F Secondary #B76327 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors
Feature #77181F Anchor #141210 Accent #D19E4E Secondary #322524 Surface #F3EDE3

Falu Red carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors
Lead #77181F Secondary #7C4928 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors
Color #77181F Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #440C00

Falu Red adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Falu Red.

Minimal Editorial Surface · 5 colors
Surface #F7F4EF Accent #77181F Secondary #805E5C Support #9B9087 Ink #17140F

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

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Color Lab

How #77181F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 84/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 31/100
Low
Firm and assertive — carries weight and contrast.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 82/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 57/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 67/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 50/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 66/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 21/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77181F

For UI
For branding
For interior
For fashion
People also use #77181F with
Cranberry Russet Pine Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.9:1. Use
Subtle surface Use #ECC9CB for cards and hover fills. Tint 80
Avoid beside #773118 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77181F at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900
50 100 200 300 400 500 600 700 800 900

Every model

Export

:root {
  --color-base: #77181F;
  --color-base-rgb: 119 24 31;
  --color-base-oklch: oklch(37.6% 0.129 22.5);
  --color-50: #FDF2F3;
  --color-100: #F9DCDE;
  --color-200: #F1BBBF;
  --color-300: #E28D93;
  --color-400: #D0626A;
  --color-500: #B54048;
  --color-600: #8A383D;
  --color-700: #622D30;
  --color-800: #402123;
  --color-900: #281617;
  --color-on-base: #FFFFFF;
}