What color is #772191?

#772191 is a dark purple. In RGB it is rgb(119, 33, 145), and in HSL hsl(286, 63%, 35%).

Is #772191 accessible as text?

On white, #772191 has a contrast ratio of 8.71:1 (passes WCAG AA for body text); on black it is 2.41:1 (fails). For text placed on #772191, use white for the best readability.

What is the closest Tailwind color to #772191?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #772191?

#772191 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3B9121. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #772191 below.

Is #772191 good for buttons?

#772191 works well for buttons and highlights, but use white text on #772191 — black text only reaches 2.41:1, below the 4.5:1 needed for normal-size labels.

Is #772191 the same as CSS purple?

No — #772191 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#772191 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #772191

Not just a swatch — here's how #772191 works with other colors. Named schemes with #772191 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #772191 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #772191 Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #772191 Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #772191 Secondary #896E92 Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #772191 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #984FB1

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #772191 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 33/100

Low

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 49/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #772191

For UI

For branding

For interior

For fashion

People also use #772191 with

Egyptian Blue Cranberry Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.7:1. Use

Subtle surface Use #E6CFED for cards and hover fills. Tint 80

Avoid beside #912186 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #772191 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #772191;
  --color-base-rgb: 119 33 145;
  --color-base-oklch: oklch(43.7% 0.180 316.9);
  --color-50: #FAF2FD;
  --color-100: #F2DDF8;
  --color-200: #E4BDF0;
  --color-300: #CD8FE0;
  --color-400: #B565CD;
  --color-500: #9843B2;
  --color-600: #763A88;
  --color-700: #552E61;
  --color-800: #392140;
  --color-900: #231627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#FAF2FD',
    100: '#F2DDF8',
    200: '#E4BDF0',
    300: '#CD8FE0',
    400: '#B565CD',
    500: '#9843B2',
    600: '#763A88',
    700: '#552E61',
    800: '#392140',
    900: '#231627',
  },
}

$base: #772191;
$base-ink: #FFFFFF;
$base-50: #FAF2FD;
$base-100: #F2DDF8;
$base-200: #E4BDF0;
$base-300: #CD8FE0;
$base-400: #B565CD;
$base-500: #9843B2;
$base-600: #763A88;
$base-700: #552E61;
$base-800: #392140;
$base-900: #231627;
$base-hover: #5F1A74;
$base-subtle: #DAB5E5;

{
    "color": {
        "base": {
            "value": "#772191",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF2FD",
                "type": "color"
            },
            "100": {
                "value": "#F2DDF8",
                "type": "color"
            },
            "200": {
                "value": "#E4BDF0",
                "type": "color"
            },
            "300": {
                "value": "#CD8FE0",
                "type": "color"
            },
            "400": {
                "value": "#B565CD",
                "type": "color"
            },
            "500": {
                "value": "#9843B2",
                "type": "color"
            },
            "600": {
                "value": "#763A88",
                "type": "color"
            },
            "700": {
                "value": "#552E61",
                "type": "color"
            },
            "800": {
                "value": "#392140",
                "type": "color"
            },
            "900": {
                "value": "#231627",
                "type": "color"
            }
        }
    }
}

Palettes built on #772191

Color Lab

Pairs with #772191

UI roles & guardrails

In real applications

Scales

Every model

Export