What color is #77232B?

#77232B is a dark red. In RGB it is rgb(119, 35, 43), and in HSL hsl(354, 55%, 30%).

Is #77232B accessible as text?

On white, #77232B has a contrast ratio of 10.20:1 (passes WCAG AA for body text); on black it is 2.06:1 (fails). For text placed on #77232B, use white for the best readability.

What is the closest Tailwind color to #77232B?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #77232B?

#77232B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #22776E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77232B below.

Is #77232B good for buttons?

#77232B works well for buttons and highlights, but use white text on #77232B — black text only reaches 2.06:1, below the 4.5:1 needed for normal-size labels.

Is #77232B the same as CSS maroon?

No — #77232B is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#77232B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77232B

Not just a swatch — here's how #77232B works with other colors. Named schemes with #77232B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #77232B Secondary #B86228 Accent #797742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #77232B Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Wine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #77232B Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #77232B Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #77232B Secondary #826362 Support #9B9087 Ink #17140F

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

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Color Lab

How #77232B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 80/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 62/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 76/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 63/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 32/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 24/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77232B

For UI

For branding

For interior

For fashion

People also use #77232B with

Plum Russet Pine Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.2:1. Use

Subtle surface Use #E9CDD0 for cards and hover fills. Tint 80

Avoid beside #773622 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77232B at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77232B;
  --color-base-rgb: 119 35 43;
  --color-base-oklch: oklch(39.0% 0.117 19.1);
  --color-50: #FCF3F4;
  --color-100: #F6DFE1;
  --color-200: #EDC0C4;
  --color-300: #DB949B;
  --color-400: #C76B75;
  --color-500: #AB4A54;
  --color-600: #833F46;
  --color-700: #5E3136;
  --color-800: #3E2326;
  --color-900: #261719;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  wine-red: {
    50: '#FCF3F4',
    100: '#F6DFE1',
    200: '#EDC0C4',
    300: '#DB949B',
    400: '#C76B75',
    500: '#AB4A54',
    600: '#833F46',
    700: '#5E3136',
    800: '#3E2326',
    900: '#261719',
  },
}

$base: #77232B;
$base-ink: #FFFFFF;
$base-50: #FCF3F4;
$base-100: #F6DFE1;
$base-200: #EDC0C4;
$base-300: #DB949B;
$base-400: #C76B75;
$base-500: #AB4A54;
$base-600: #833F46;
$base-700: #5E3136;
$base-800: #3E2326;
$base-900: #261719;
$base-hover: #5F1C22;
$base-subtle: #E0B3B8;

{
    "color": {
        "base": {
            "value": "#77232B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F4",
                "type": "color"
            },
            "100": {
                "value": "#F6DFE1",
                "type": "color"
            },
            "200": {
                "value": "#EDC0C4",
                "type": "color"
            },
            "300": {
                "value": "#DB949B",
                "type": "color"
            },
            "400": {
                "value": "#C76B75",
                "type": "color"
            },
            "500": {
                "value": "#AB4A54",
                "type": "color"
            },
            "600": {
                "value": "#833F46",
                "type": "color"
            },
            "700": {
                "value": "#5E3136",
                "type": "color"
            },
            "800": {
                "value": "#3E2326",
                "type": "color"
            },
            "900": {
                "value": "#261719",
                "type": "color"
            }
        }
    }
}

Palettes built on #77232B

Color Lab

Pairs with #77232B

UI roles & guardrails

In real applications

Scales

Every model

Export