What color is #77249E?

#77249E is a dark purple. In RGB it is rgb(119, 36, 158), and in HSL hsl(281, 63%, 38%).

Is #77249E accessible as text?

On white, #77249E has a contrast ratio of 8.30:1 (passes WCAG AA for body text); on black it is 2.53:1 (fails). For text placed on #77249E, use white for the best readability.

What is the closest Tailwind color to #77249E?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #77249E?

#77249E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4B9E24. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77249E below.

Is #77249E good for buttons?

#77249E works well for buttons and highlights, but use white text on #77249E — black text only reaches 2.53:1, below the 4.5:1 needed for normal-size labels.

Is #77249E the same as CSS rebeccapurple?

No — #77249E is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#77249E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77249E

Not just a swatch — here's how #77249E works with other colors. Named schemes with #77249E in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #77249E Surface #F5E6D7 Anchor #5C213F Accent #E5C2C6 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #77249E Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9853BE

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #77249E Secondary #8A729A Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #77249E Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #24334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #77249E Secondary #E86B68 Accent #F39546 Anchor #593A55 Surface #F6E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #77249E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 43/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 30/100

Low

A faint retro warmth without tipping into sepia.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 73/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77249E

For UI

For branding

For interior

For fashion

People also use #77249E with

Egyptian Blue Fandango Olive Drab Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.3:1. Use

Subtle surface Use #E5D1EE for cards and hover fills. Tint 80

Avoid beside #9E249C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77249E at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77249E;
  --color-base-rgb: 119 36 158;
  --color-base-oklch: oklch(44.9% 0.189 312.1);
  --color-50: #F9F2FD;
  --color-100: #F0DDF8;
  --color-200: #E0BDF0;
  --color-300: #C78FE0;
  --color-400: #AC65CD;
  --color-500: #8F43B2;
  --color-600: #6F3A88;
  --color-700: #512E61;
  --color-800: #362140;
  --color-900: #221627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F9F2FD',
    100: '#F0DDF8',
    200: '#E0BDF0',
    300: '#C78FE0',
    400: '#AC65CD',
    500: '#8F43B2',
    600: '#6F3A88',
    700: '#512E61',
    800: '#362140',
    900: '#221627',
  },
}

$base: #77249E;
$base-ink: #FFFFFF;
$base-50: #F9F2FD;
$base-100: #F0DDF8;
$base-200: #E0BDF0;
$base-300: #C78FE0;
$base-400: #AC65CD;
$base-500: #8F43B2;
$base-600: #6F3A88;
$base-700: #512E61;
$base-800: #362140;
$base-900: #221627;
$base-hover: #5F1D7E;
$base-subtle: #D8B9E6;

{
    "color": {
        "base": {
            "value": "#77249E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F2FD",
                "type": "color"
            },
            "100": {
                "value": "#F0DDF8",
                "type": "color"
            },
            "200": {
                "value": "#E0BDF0",
                "type": "color"
            },
            "300": {
                "value": "#C78FE0",
                "type": "color"
            },
            "400": {
                "value": "#AC65CD",
                "type": "color"
            },
            "500": {
                "value": "#8F43B2",
                "type": "color"
            },
            "600": {
                "value": "#6F3A88",
                "type": "color"
            },
            "700": {
                "value": "#512E61",
                "type": "color"
            },
            "800": {
                "value": "#362140",
                "type": "color"
            },
            "900": {
                "value": "#221627",
                "type": "color"
            }
        }
    }
}