What color is #7724AA?

#7724AA is a medium violet. In RGB it is rgb(119, 36, 170), and in HSL hsl(277, 65%, 40%).

Is #7724AA accessible as text?

On white, #7724AA has a contrast ratio of 8.02:1 (passes WCAG AA for body text); on black it is 2.62:1 (fails). For text placed on #7724AA, use white for the best readability.

What is the closest Tailwind color to #7724AA?

The nearest Tailwind CSS token is purple-800 (#6E11B0).

What colors go well with #7724AA?

#7724AA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #57A824. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7724AA below.

Is #7724AA good for buttons?

#7724AA works well for buttons and highlights, but use white text on #7724AA — black text only reaches 2.62:1, below the 4.5:1 needed for normal-size labels.

Is #7724AA the same as CSS rebeccapurple?

No — #7724AA is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#7724AA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7724AA

Not just a swatch — here's how #7724AA works with other colors. Named schemes with #7724AA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7724AA Surface #F5E6D7 Anchor #5C213F Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #7724AA Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9854CA

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7724AA Secondary #8B74A0 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #7724AA Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #7724AA Secondary #E86B69 Accent #F39547 Anchor #593A56 Surface #F6E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #7724AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 40/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 54/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 77/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 79/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7724AA

For UI

For branding

For interior

For fashion

People also use #7724AA with

Egyptian Blue Fandango Kelly Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.0:1. Use

Subtle surface Use #E4D2EF for cards and hover fills. Tint 80

Avoid beside #A224A8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7724AA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7724AA;
  --color-base-rgb: 119 36 170;
  --color-base-oklch: oklch(45.8% 0.200 308.3);
  --color-50: #F9F2FD;
  --color-100: #EEDDF9;
  --color-200: #DCBCF1;
  --color-300: #C18EE2;
  --color-400: #A663CF;
  --color-500: #8841B4;
  --color-600: #6A3889;
  --color-700: #4E2D62;
  --color-800: #342140;
  --color-900: #211627;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F9F2FD',
    100: '#EEDDF9',
    200: '#DCBCF1',
    300: '#C18EE2',
    400: '#A663CF',
    500: '#8841B4',
    600: '#6A3889',
    700: '#4E2D62',
    800: '#342140',
    900: '#211627',
  },
}

$base: #7724AA;
$base-ink: #FFFFFF;
$base-50: #F9F2FD;
$base-100: #EEDDF9;
$base-200: #DCBCF1;
$base-300: #C18EE2;
$base-400: #A663CF;
$base-500: #8841B4;
$base-600: #6A3889;
$base-700: #4E2D62;
$base-800: #342140;
$base-900: #211627;
$base-hover: #5E1D87;
$base-subtle: #D6BAE8;

{
    "color": {
        "base": {
            "value": "#7724AA",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F2FD",
                "type": "color"
            },
            "100": {
                "value": "#EEDDF9",
                "type": "color"
            },
            "200": {
                "value": "#DCBCF1",
                "type": "color"
            },
            "300": {
                "value": "#C18EE2",
                "type": "color"
            },
            "400": {
                "value": "#A663CF",
                "type": "color"
            },
            "500": {
                "value": "#8841B4",
                "type": "color"
            },
            "600": {
                "value": "#6A3889",
                "type": "color"
            },
            "700": {
                "value": "#4E2D62",
                "type": "color"
            },
            "800": {
                "value": "#342140",
                "type": "color"
            },
            "900": {
                "value": "#211627",
                "type": "color"
            }
        }
    }
}

Palettes built on #7724AA

Color Lab

Pairs with #7724AA

UI roles & guardrails

In real applications

Scales

Every model

Export