What color is #77287D?

#77287D is a dark purple. In RGB it is rgb(119, 40, 125), and in HSL hsl(296, 52%, 32%).

Is #77287D accessible as text?

On white, #77287D has a contrast ratio of 8.81:1 (passes WCAG AA for body text); on black it is 2.38:1 (fails). For text placed on #77287D, use white for the best readability.

What is the closest Tailwind color to #77287D?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #77287D?

#77287D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #2D7C27. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77287D below.

Is #77287D good for buttons?

#77287D works well for buttons and highlights, but use white text on #77287D — black text only reaches 2.38:1, below the 4.5:1 needed for normal-size labels.

Is #77287D the same as CSS purple?

No — #77287D is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#77287D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77287D

Not just a swatch — here's how #77287D works with other colors. Named schemes with #77287D in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #77287D Surface #F5E6D7 Anchor #5D203D Accent #E6C2C6 Secondary #332B2E

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #77287D Secondary #7D472E Surface #ECD8C1 Accent #345249 Anchor #592234

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #77287D Anchor #3B2922 Surface #F2E2D1 Accent #9D9362 Secondary #3C3833

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #77287D Secondary #886D89 Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #77287D Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #99529E

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #77287D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 44/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 60/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77287D

For UI

For branding

For interior

For fashion

People also use #77287D with

Rebecca Purple Byzantium Green Gainsboro

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.8:1. Use

Subtle surface Use #E8CFE9 for cards and hover fills. Tint 80

Avoid beside #7C2765 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77287D at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77287D;
  --color-base-rgb: 119 40 125;
  --color-base-oklch: oklch(43.0% 0.153 324.9);
  --color-50: #FBF3FC;
  --color-100: #F4DFF6;
  --color-200: #E9C1EB;
  --color-300: #D596D9;
  --color-400: #BE6EC4;
  --color-500: #A24DA8;
  --color-600: #7D4181;
  --color-700: #5A325C;
  --color-800: #3B243D;
  --color-900: #251826;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#FBF3FC',
    100: '#F4DFF6',
    200: '#E9C1EB',
    300: '#D596D9',
    400: '#BE6EC4',
    500: '#A24DA8',
    600: '#7D4181',
    700: '#5A325C',
    800: '#3B243D',
    900: '#251826',
  },
}

$base: #77287D;
$base-ink: #FFFFFF;
$base-50: #FBF3FC;
$base-100: #F4DFF6;
$base-200: #E9C1EB;
$base-300: #D596D9;
$base-400: #BE6EC4;
$base-500: #A24DA8;
$base-600: #7D4181;
$base-700: #5A325C;
$base-800: #3B243D;
$base-900: #251826;
$base-hover: #5F1F63;
$base-subtle: #DDB6E0;

{
    "color": {
        "base": {
            "value": "#77287D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF3FC",
                "type": "color"
            },
            "100": {
                "value": "#F4DFF6",
                "type": "color"
            },
            "200": {
                "value": "#E9C1EB",
                "type": "color"
            },
            "300": {
                "value": "#D596D9",
                "type": "color"
            },
            "400": {
                "value": "#BE6EC4",
                "type": "color"
            },
            "500": {
                "value": "#A24DA8",
                "type": "color"
            },
            "600": {
                "value": "#7D4181",
                "type": "color"
            },
            "700": {
                "value": "#5A325C",
                "type": "color"
            },
            "800": {
                "value": "#3B243D",
                "type": "color"
            },
            "900": {
                "value": "#251826",
                "type": "color"
            }
        }
    }
}

Palettes built on #77287D

Color Lab

Pairs with #77287D

UI roles & guardrails

In real applications

Scales

Every model

Export