What color is #77288B?

#77288B is a dark purple. In RGB it is rgb(119, 40, 139), and in HSL hsl(288, 55%, 35%).

Is #77288B accessible as text?

On white, #77288B has a contrast ratio of 8.53:1 (passes WCAG AA for body text); on black it is 2.46:1 (fails). For text placed on #77288B, use white for the best readability.

What is the closest Tailwind color to #77288B?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #77288B?

#77288B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3C8A28. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77288B below.

Is #77288B good for buttons?

#77288B works well for buttons and highlights, but use white text on #77288B — black text only reaches 2.46:1, below the 4.5:1 needed for normal-size labels.

Is #77288B the same as CSS rebeccapurple?

No — #77288B is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#77288B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77288B

Not just a swatch — here's how #77288B works with other colors. Named schemes with #77288B in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #77288B Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #77288B Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #77288B Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #77288B Secondary #896F90 Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #77288B Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9953AB

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #77288B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 39/100

Low

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77288B

For UI

For branding

For interior

For fashion

People also use #77288B with

Rebecca Purple Byzantium Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.5:1. Use

Subtle surface Use #E6D1EB for cards and hover fills. Tint 80

Avoid beside #8A287D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77288B at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77288B;
  --color-base-rgb: 119 40 139;
  --color-base-oklch: oklch(43.9% 0.166 318.8);
  --color-50: #FAF3FC;
  --color-100: #F2DFF6;
  --color-200: #E4C0ED;
  --color-300: #CD94DB;
  --color-400: #B46BC7;
  --color-500: #974AAB;
  --color-600: #753F83;
  --color-700: #55315E;
  --color-800: #38233E;
  --color-900: #231726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#FAF3FC',
    100: '#F2DFF6',
    200: '#E4C0ED',
    300: '#CD94DB',
    400: '#B46BC7',
    500: '#974AAB',
    600: '#753F83',
    700: '#55315E',
    800: '#38233E',
    900: '#231726',
  },
}

$base: #77288B;
$base-ink: #FFFFFF;
$base-50: #FAF3FC;
$base-100: #F2DFF6;
$base-200: #E4C0ED;
$base-300: #CD94DB;
$base-400: #B46BC7;
$base-500: #974AAB;
$base-600: #753F83;
$base-700: #55315E;
$base-800: #38233E;
$base-900: #231726;
$base-hover: #5F206F;
$base-subtle: #DAB8E2;

{
    "color": {
        "base": {
            "value": "#77288B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF3FC",
                "type": "color"
            },
            "100": {
                "value": "#F2DFF6",
                "type": "color"
            },
            "200": {
                "value": "#E4C0ED",
                "type": "color"
            },
            "300": {
                "value": "#CD94DB",
                "type": "color"
            },
            "400": {
                "value": "#B46BC7",
                "type": "color"
            },
            "500": {
                "value": "#974AAB",
                "type": "color"
            },
            "600": {
                "value": "#753F83",
                "type": "color"
            },
            "700": {
                "value": "#55315E",
                "type": "color"
            },
            "800": {
                "value": "#38233E",
                "type": "color"
            },
            "900": {
                "value": "#231726",
                "type": "color"
            }
        }
    }
}

Palettes built on #77288B

Color Lab

Pairs with #77288B

UI roles & guardrails

In real applications

Scales

Every model

Export