What color is #77288F?

#77288F is a dark purple. In RGB it is rgb(119, 40, 143), and in HSL hsl(286, 56%, 36%).

Is #77288F accessible as text?

On white, #77288F has a contrast ratio of 8.45:1 (passes WCAG AA for body text); on black it is 2.48:1 (fails). For text placed on #77288F, use white for the best readability.

What is the closest Tailwind color to #77288F?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #77288F?

#77288F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #408F28. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77288F below.

Is #77288F good for buttons?

#77288F works well for buttons and highlights, but use white text on #77288F — black text only reaches 2.48:1, below the 4.5:1 needed for normal-size labels.

Is #77288F the same as CSS rebeccapurple?

No — #77288F is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#77288F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77288F

Not just a swatch — here's how #77288F works with other colors. Named schemes with #77288F in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #77288F Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #77288F Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #77288F Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #77288F Secondary #8A7093 Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #77288F Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9853AF

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #77288F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77288F

For UI

For branding

For interior

For fashion

People also use #77288F with

Rebecca Purple Cranberry Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.5:1. Use

Subtle surface Use #E5D1EC for cards and hover fills. Tint 80

Avoid beside #8F2885 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77288F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77288F;
  --color-base-rgb: 119 40 143;
  --color-base-oklch: oklch(44.2% 0.170 317.2);
  --color-50: #FAF3FC;
  --color-100: #F1DFF7;
  --color-200: #E2BFED;
  --color-300: #CB93DC;
  --color-400: #B26BC7;
  --color-500: #9549AC;
  --color-600: #733E84;
  --color-700: #53315E;
  --color-800: #38233E;
  --color-900: #231726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#FAF3FC',
    100: '#F1DFF7',
    200: '#E2BFED',
    300: '#CB93DC',
    400: '#B26BC7',
    500: '#9549AC',
    600: '#733E84',
    700: '#53315E',
    800: '#38233E',
    900: '#231726',
  },
}

$base: #77288F;
$base-ink: #FFFFFF;
$base-50: #FAF3FC;
$base-100: #F1DFF7;
$base-200: #E2BFED;
$base-300: #CB93DC;
$base-400: #B26BC7;
$base-500: #9549AC;
$base-600: #733E84;
$base-700: #53315E;
$base-800: #38233E;
$base-900: #231726;
$base-hover: #5F2073;
$base-subtle: #D9B9E3;

{
    "color": {
        "base": {
            "value": "#77288F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF3FC",
                "type": "color"
            },
            "100": {
                "value": "#F1DFF7",
                "type": "color"
            },
            "200": {
                "value": "#E2BFED",
                "type": "color"
            },
            "300": {
                "value": "#CB93DC",
                "type": "color"
            },
            "400": {
                "value": "#B26BC7",
                "type": "color"
            },
            "500": {
                "value": "#9549AC",
                "type": "color"
            },
            "600": {
                "value": "#733E84",
                "type": "color"
            },
            "700": {
                "value": "#53315E",
                "type": "color"
            },
            "800": {
                "value": "#38233E",
                "type": "color"
            },
            "900": {
                "value": "#231726",
                "type": "color"
            }
        }
    }
}

Palettes built on #77288F

Color Lab

Pairs with #77288F

UI roles & guardrails

In real applications

Scales

Every model

Export