What color is #772C8B?

#772C8B is a dark purple. In RGB it is rgb(119, 44, 139), and in HSL hsl(287, 52%, 36%).

Is #772C8B accessible as text?

On white, #772C8B has a contrast ratio of 8.34:1 (passes WCAG AA for body text); on black it is 2.52:1 (fails). For text placed on #772C8B, use white for the best readability.

What is the closest Tailwind color to #772C8B?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #772C8B?

#772C8B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #418C2C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #772C8B below.

Is #772C8B good for buttons?

#772C8B works well for buttons and highlights, but use white text on #772C8B — black text only reaches 2.52:1, below the 4.5:1 needed for normal-size labels.

Is #772C8B the same as CSS rebeccapurple?

No — #772C8B is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#772C8B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #772C8B

Not just a swatch — here's how #772C8B works with other colors. Named schemes with #772C8B in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #772C8B Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #772C8B Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #772C8B Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #772C8B Secondary #8A7191 Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #772C8B Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9956AB

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #772C8B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 49/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 41/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #772C8B

For UI

For branding

For interior

For fashion

People also use #772C8B with

Rebecca Purple Cranberry Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.3:1. Use

Subtle surface Use #E5D2EB for cards and hover fills. Tint 80

Avoid beside #8C2C80 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #772C8B at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #772C8B;
  --color-base-rgb: 119 44 139;
  --color-base-oklch: oklch(44.4% 0.161 318.5);
  --color-50: #FAF3FC;
  --color-100: #F1DFF6;
  --color-200: #E2C1EB;
  --color-300: #CB96D9;
  --color-400: #B16EC4;
  --color-500: #944DA8;
  --color-600: #734181;
  --color-700: #53325C;
  --color-800: #38243D;
  --color-900: #231826;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#FAF3FC',
    100: '#F1DFF6',
    200: '#E2C1EB',
    300: '#CB96D9',
    400: '#B16EC4',
    500: '#944DA8',
    600: '#734181',
    700: '#53325C',
    800: '#38243D',
    900: '#231826',
  },
}

$base: #772C8B;
$base-ink: #FFFFFF;
$base-50: #FAF3FC;
$base-100: #F1DFF6;
$base-200: #E2C1EB;
$base-300: #CB96D9;
$base-400: #B16EC4;
$base-500: #944DA8;
$base-600: #734181;
$base-700: #53325C;
$base-800: #38243D;
$base-900: #231826;
$base-hover: #5F2370;
$base-subtle: #D9BBE1;

{
    "color": {
        "base": {
            "value": "#772C8B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF3FC",
                "type": "color"
            },
            "100": {
                "value": "#F1DFF6",
                "type": "color"
            },
            "200": {
                "value": "#E2C1EB",
                "type": "color"
            },
            "300": {
                "value": "#CB96D9",
                "type": "color"
            },
            "400": {
                "value": "#B16EC4",
                "type": "color"
            },
            "500": {
                "value": "#944DA8",
                "type": "color"
            },
            "600": {
                "value": "#734181",
                "type": "color"
            },
            "700": {
                "value": "#53325C",
                "type": "color"
            },
            "800": {
                "value": "#38243D",
                "type": "color"
            },
            "900": {
                "value": "#231826",
                "type": "color"
            }
        }
    }
}

Palettes built on #772C8B

Color Lab

Pairs with #772C8B

UI roles & guardrails

In real applications

Scales

Every model

Export