What color is #772D97?

#772D97 is a dark purple. In RGB it is rgb(119, 45, 151), and in HSL hsl(282, 54%, 38%).

Is #772D97 accessible as text?

On white, #772D97 has a contrast ratio of 8.06:1 (passes WCAG AA for body text); on black it is 2.61:1 (fails). For text placed on #772D97, use white for the best readability.

What is the closest Tailwind color to #772D97?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #772D97?

#772D97 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4C952D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #772D97 below.

Is #772D97 good for buttons?

#772D97 works well for buttons and highlights, but use white text on #772D97 — black text only reaches 2.61:1, below the 4.5:1 needed for normal-size labels.

Is #772D97 the same as CSS rebeccapurple?

No — #772D97 is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#772D97 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #772D97

Not just a swatch — here's how #772D97 works with other colors. Named schemes with #772D97 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #772D97 Surface #F5E6D7 Anchor #5D203F Accent #E5C2C6 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #772D97 Secondary #7E4630 Surface #ECD8C1 Accent #355249 Anchor #592235

Grape plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #772D97 Anchor #3B2922 Surface #F2E2D1 Accent #9F9362 Secondary #3C3733

Grape anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #772D97 Secondary #8B7498 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #772D97 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #9858B7

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Build a working theme in the generator →

Color Lab

How #772D97 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 87/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 80/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #772D97

For UI

For branding

For interior

For fashion

People also use #772D97 with

Cerulean Plum Olive Drab Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.1:1. Use

Subtle surface Use #E4D3EC for cards and hover fills. Tint 80

Avoid beside #952D92 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #772D97 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #772D97;
  --color-base-rgb: 119 45 151;
  --color-base-oklch: oklch(45.3% 0.171 313.7);
  --color-50: #F9F3FC;
  --color-100: #EFDFF6;
  --color-200: #DFC0EC;
  --color-300: #C695DA;
  --color-400: #AB6CC6;
  --color-500: #8D4BAA;
  --color-600: #6E3F83;
  --color-700: #50325D;
  --color-800: #36233D;
  --color-900: #221726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F9F3FC',
    100: '#EFDFF6',
    200: '#DFC0EC',
    300: '#C695DA',
    400: '#AB6CC6',
    500: '#8D4BAA',
    600: '#6E3F83',
    700: '#50325D',
    800: '#36233D',
    900: '#221726',
  },
}

$base: #772D97;
$base-ink: #FFFFFF;
$base-50: #F9F3FC;
$base-100: #EFDFF6;
$base-200: #DFC0EC;
$base-300: #C695DA;
$base-400: #AB6CC6;
$base-500: #8D4BAA;
$base-600: #6E3F83;
$base-700: #50325D;
$base-800: #36233D;
$base-900: #221726;
$base-hover: #5E2477;
$base-subtle: #D7BCE3;

{
    "color": {
        "base": {
            "value": "#772D97",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F3FC",
                "type": "color"
            },
            "100": {
                "value": "#EFDFF6",
                "type": "color"
            },
            "200": {
                "value": "#DFC0EC",
                "type": "color"
            },
            "300": {
                "value": "#C695DA",
                "type": "color"
            },
            "400": {
                "value": "#AB6CC6",
                "type": "color"
            },
            "500": {
                "value": "#8D4BAA",
                "type": "color"
            },
            "600": {
                "value": "#6E3F83",
                "type": "color"
            },
            "700": {
                "value": "#50325D",
                "type": "color"
            },
            "800": {
                "value": "#36233D",
                "type": "color"
            },
            "900": {
                "value": "#221726",
                "type": "color"
            }
        }
    }
}

Palettes built on #772D97

Color Lab

Pairs with #772D97

UI roles & guardrails

In real applications

Scales

Every model

Export