What color is #773340?

#773340 is a dark red. In RGB it is rgb(119, 51, 64), and in HSL hsl(349, 40%, 33%).

Is #773340 accessible as text?

On white, #773340 has a contrast ratio of 9.01:1 (passes WCAG AA for body text); on black it is 2.33:1 (fails). For text placed on #773340, use white for the best readability.

What is the closest Tailwind color to #773340?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #773340?

#773340 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #327669. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #773340 below.

Is #773340 good for buttons?

#773340 works well for buttons and highlights, but use white text on #773340 — black text only reaches 2.33:1, below the 4.5:1 needed for normal-size labels.

Is #773340 the same as CSS darkred?

No — #773340 is not the CSS named color darkred, but darkred (#8B0000) is the closest CSS named color.

#773340 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #773340

Not just a swatch — here's how #773340 works with other colors. Named schemes with #773340 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #773340 Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Wine Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #773340 Anchor #3B2A21 Surface #F1E2D1 Accent #989564 Secondary #3C3833

Wine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #773340 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Wine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #773340 Surface #F4E6D6 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Wine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #773340 Secondary #866C6F Support #9B9087 Ink #17140F

Wine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Wine Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #773340 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 72/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 37/100

Low

Middle-weight — neither delicate nor heavy.

Depth 58/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 53/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 73/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 64/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 26/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 74/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 29/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #773340

For UI

For branding

For interior

For fashion

People also use #773340 with

Plum Coffee Myrtle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.0:1. Use

Subtle surface Use #E7D3D7 for cards and hover fills. Tint 80

Avoid beside #763D32 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #773340 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #773340;
  --color-base-rgb: 119 51 64;
  --color-base-oklch: oklch(41.7% 0.096 10.3);
  --color-50: #FBF4F5;
  --color-100: #F3E2E5;
  --color-200: #E6C6CC;
  --color-300: #D19EA7;
  --color-400: #BA7884;
  --color-500: #9E5764;
  --color-600: #7A4851;
  --color-700: #58373D;
  --color-800: #3A272A;
  --color-900: #24191B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  wine-red: {
    50: '#FBF4F5',
    100: '#F3E2E5',
    200: '#E6C6CC',
    300: '#D19EA7',
    400: '#BA7884',
    500: '#9E5764',
    600: '#7A4851',
    700: '#58373D',
    800: '#3A272A',
    900: '#24191B',
  },
}

$base: #773340;
$base-ink: #FFFFFF;
$base-50: #FBF4F5;
$base-100: #F3E2E5;
$base-200: #E6C6CC;
$base-300: #D19EA7;
$base-400: #BA7884;
$base-500: #9E5764;
$base-600: #7A4851;
$base-700: #58373D;
$base-800: #3A272A;
$base-900: #24191B;
$base-hover: #5E2832;
$base-subtle: #DBBCC2;

{
    "color": {
        "base": {
            "value": "#773340",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F5",
                "type": "color"
            },
            "100": {
                "value": "#F3E2E5",
                "type": "color"
            },
            "200": {
                "value": "#E6C6CC",
                "type": "color"
            },
            "300": {
                "value": "#D19EA7",
                "type": "color"
            },
            "400": {
                "value": "#BA7884",
                "type": "color"
            },
            "500": {
                "value": "#9E5764",
                "type": "color"
            },
            "600": {
                "value": "#7A4851",
                "type": "color"
            },
            "700": {
                "value": "#58373D",
                "type": "color"
            },
            "800": {
                "value": "#3A272A",
                "type": "color"
            },
            "900": {
                "value": "#24191B",
                "type": "color"
            }
        }
    }
}

Palettes built on #773340

Color Lab

Pairs with #773340

UI roles & guardrails

In real applications

Scales

Every model

Export