What color is #77348D?

#77348D is a dark purple. In RGB it is rgb(119, 52, 141), and in HSL hsl(285, 46%, 38%).

Is #77348D accessible as text?

On white, #77348D has a contrast ratio of 7.89:1 (passes WCAG AA for body text); on black it is 2.66:1 (fails). For text placed on #77348D, use white for the best readability.

What is the closest Tailwind color to #77348D?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #77348D?

#77348D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4B8D34. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77348D below.

Is #77348D good for buttons?

#77348D works well for buttons and highlights, but use white text on #77348D — black text only reaches 2.66:1, below the 4.5:1 needed for normal-size labels.

Is #77348D the same as CSS rebeccapurple?

No — #77348D is not the CSS named color rebeccapurple, but rebeccapurple (#663399) is the closest CSS named color.

#77348D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77348D

Not just a swatch — here's how #77348D works with other colors. Named schemes with #77348D in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #77348D Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2F

Eminence sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Lead #77348D Secondary #7E462F Surface #ECD8C1 Accent #345249 Anchor #592235

Eminence plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #77348D Anchor #3B2922 Surface #F2E2D1 Accent #9E9362 Secondary #3C3733

Eminence anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #77348D Secondary #8C7594 Support #9C9087 Ink #18140F

Eminence is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Eminence carrying the quiet middle.

Tech Product Signal · 5 colors

Signal #77348D Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #995CAD

Eminence is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Eminence.

Build a working theme in the generator →

Color Lab

How #77348D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 56/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77348D

For UI

For branding

For interior

For fashion

People also use #77348D with

Rebecca Purple Plum Avocado Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.9:1. Use

Subtle surface Use #E5D5EA for cards and hover fills. Tint 80

Avoid beside #8D3486 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77348D at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77348D;
  --color-base-rgb: 119 52 141;
  --color-base-oklch: oklch(45.5% 0.151 316.9);
  --color-50: #F9F3FB;
  --color-100: #F0E1F5;
  --color-200: #E0C4E9;
  --color-300: #C69AD5;
  --color-400: #AC73BF;
  --color-500: #8F52A3;
  --color-600: #6F447E;
  --color-700: #51355A;
  --color-800: #36253C;
  --color-900: #221825;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  eminence: {
    50: '#F9F3FB',
    100: '#F0E1F5',
    200: '#E0C4E9',
    300: '#C69AD5',
    400: '#AC73BF',
    500: '#8F52A3',
    600: '#6F447E',
    700: '#51355A',
    800: '#36253C',
    900: '#221825',
  },
}

$base: #77348D;
$base-ink: #FFFFFF;
$base-50: #F9F3FB;
$base-100: #F0E1F5;
$base-200: #E0C4E9;
$base-300: #C69AD5;
$base-400: #AC73BF;
$base-500: #8F52A3;
$base-600: #6F447E;
$base-700: #51355A;
$base-800: #36253C;
$base-900: #221825;
$base-hover: #5F2A71;
$base-subtle: #D8BFE0;

{
    "color": {
        "base": {
            "value": "#77348D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F3FB",
                "type": "color"
            },
            "100": {
                "value": "#F0E1F5",
                "type": "color"
            },
            "200": {
                "value": "#E0C4E9",
                "type": "color"
            },
            "300": {
                "value": "#C69AD5",
                "type": "color"
            },
            "400": {
                "value": "#AC73BF",
                "type": "color"
            },
            "500": {
                "value": "#8F52A3",
                "type": "color"
            },
            "600": {
                "value": "#6F447E",
                "type": "color"
            },
            "700": {
                "value": "#51355A",
                "type": "color"
            },
            "800": {
                "value": "#36253C",
                "type": "color"
            },
            "900": {
                "value": "#221825",
                "type": "color"
            }
        }
    }
}

Palettes built on #77348D

Color Lab

Pairs with #77348D

UI roles & guardrails

In real applications

Scales

Every model

Export