What color is #773CC4?

#773CC4 is a medium violet. In RGB it is rgb(119, 60, 196), and in HSL hsl(266, 54%, 50%).

Is #773CC4 accessible as text?

On white, #773CC4 has a contrast ratio of 6.51:1 (passes WCAG AA for body text); on black it is 3.23:1 (fails). For text placed on #773CC4, use white for the best readability.

What is the closest Tailwind color to #773CC4?

The nearest Tailwind CSS token is purple-700 (#8200DB).

What colors go well with #773CC4?

#773CC4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #89C43B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #773CC4 below.

Is #773CC4 good for buttons?

#773CC4 works well for buttons and highlights, but use white text on #773CC4 — black text only reaches 3.23:1, below the 4.5:1 needed for normal-size labels.

Is #773CC4 the same as CSS blueviolet?

No — #773CC4 is not the CSS named color blueviolet, but blueviolet (#8A2BE2) is the closest CSS named color.

#773CC4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #773CC4

Not just a swatch — here's how #773CC4 works with other colors. Named schemes with #773CC4 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #773CC4 Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #773CC4 Surface #14161A Highlight #F4F6F8 Secondary #5C6572 Accent #9869E3

Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #773CC4 Secondary #9384B3 Support #9C9088 Ink #18140F

Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #773CC4 Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #773CC4 Secondary #E86B6C Accent #F49449 Anchor #593A56 Surface #F7E7D7

Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #773CC4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 32/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 53/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 27/100

Low

A faint retro warmth without tipping into sepia.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 77/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 8/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #773CC4

For UI

For branding

For interior

For fashion

People also use #773CC4 with

Royal Blue Medium Orchid Peridot Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.5:1. Use

Subtle surface Use #E4DCEF for cards and hover fills. Tint 80

Avoid beside #A43BC4 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #773CC4 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #773CC4;
  --color-base-rgb: 119 60 196;
  --color-base-oklch: oklch(50.4% 0.200 298.8);
  --color-50: #F7F3FC;
  --color-100: #E9DFF6;
  --color-200: #D3C0EC;
  --color-300: #B395DA;
  --color-400: #936CC6;
  --color-500: #744BAA;
  --color-600: #5C3F83;
  --color-700: #44325D;
  --color-800: #2F233D;
  --color-900: #1E1726;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  grape: {
    50: '#F7F3FC',
    100: '#E9DFF6',
    200: '#D3C0EC',
    300: '#B395DA',
    400: '#936CC6',
    500: '#744BAA',
    600: '#5C3F83',
    700: '#44325D',
    800: '#2F233D',
    900: '#1E1726',
  },
}

$base: #773CC4;
$base-ink: #FFFFFF;
$base-50: #F7F3FC;
$base-100: #E9DFF6;
$base-200: #D3C0EC;
$base-300: #B395DA;
$base-400: #936CC6;
$base-500: #744BAA;
$base-600: #5C3F83;
$base-700: #44325D;
$base-800: #2F233D;
$base-900: #1E1726;
$base-hover: #5F2F9D;
$base-subtle: #D7C9E8;

{
    "color": {
        "base": {
            "value": "#773CC4",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F7F3FC",
                "type": "color"
            },
            "100": {
                "value": "#E9DFF6",
                "type": "color"
            },
            "200": {
                "value": "#D3C0EC",
                "type": "color"
            },
            "300": {
                "value": "#B395DA",
                "type": "color"
            },
            "400": {
                "value": "#936CC6",
                "type": "color"
            },
            "500": {
                "value": "#744BAA",
                "type": "color"
            },
            "600": {
                "value": "#5C3F83",
                "type": "color"
            },
            "700": {
                "value": "#44325D",
                "type": "color"
            },
            "800": {
                "value": "#2F233D",
                "type": "color"
            },
            "900": {
                "value": "#1E1726",
                "type": "color"
            }
        }
    }
}