What color is #77404F?

#77404F is a dark, muted rose. In RGB it is rgb(119, 64, 79), and in HSL hsl(344, 30%, 36%).

Is #77404F accessible as text?

On white, #77404F has a contrast ratio of 7.98:1 (passes WCAG AA for body text); on black it is 2.63:1 (fails). For text placed on #77404F, use white for the best readability.

What is the closest Tailwind color to #77404F?

The nearest Tailwind CSS token is mauve-600 (#594C5B).

What colors go well with #77404F?

#77404F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #407769. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77404F below.

Is #77404F good for buttons?

#77404F works well for buttons and highlights, but use white text on #77404F — black text only reaches 2.63:1, below the 4.5:1 needed for normal-size labels.

Is #77404F the same as CSS saddlebrown?

No — #77404F is not the CSS named color saddlebrown, but saddlebrown (#8B4513) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#77404F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77404F

Not just a swatch — here's how #77404F works with other colors. Named schemes with #77404F in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #77404F Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cordovan anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #77404F Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cordovan plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #77404F Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cordovan sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #77404F Surface #F1E8DC Highlight #F7F1E7 Secondary #BCAEA0 Ink #2B2723

Cordovan sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #77404F Secondary #8A757A Support #9B9087 Ink #17140F

Cordovan is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cordovan carrying the quiet middle.

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Color Lab

How #77404F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 66/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 40/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 54/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 33/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 74/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 60/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 21/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 75/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 32/100

Low

Usable as a tinted surface in measured doses.

Print safety 92/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77404F

For UI

For branding

For interior

For fashion

People also use #77404F with

Plum Coffee Myrtle Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.0:1. Use

Subtle surface Use #E5D7DB for cards and hover fills. Tint 80

Avoid beside #774440 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77404F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77404F;
  --color-base-rgb: 119 64 79;
  --color-base-oklch: oklch(44.4% 0.078 3.3);
  --color-50: #FAF5F6;
  --color-100: #F1E4E8;
  --color-200: #E2CAD1;
  --color-300: #CBA4AF;
  --color-400: #B2808D;
  --color-500: #95606E;
  --color-600: #744E58;
  --color-700: #543B42;
  --color-800: #38292D;
  --color-900: #231B1D;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cordovan: {
    50: '#FAF5F6',
    100: '#F1E4E8',
    200: '#E2CAD1',
    300: '#CBA4AF',
    400: '#B2808D',
    500: '#95606E',
    600: '#744E58',
    700: '#543B42',
    800: '#38292D',
    900: '#231B1D',
  },
}

$base: #77404F;
$base-ink: #FFFFFF;
$base-50: #FAF5F6;
$base-100: #F1E4E8;
$base-200: #E2CAD1;
$base-300: #CBA4AF;
$base-400: #B2808D;
$base-500: #95606E;
$base-600: #744E58;
$base-700: #543B42;
$base-800: #38292D;
$base-900: #231B1D;
$base-hover: #5F333F;
$base-subtle: #D9C3C9;

{
    "color": {
        "base": {
            "value": "#77404F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF5F6",
                "type": "color"
            },
            "100": {
                "value": "#F1E4E8",
                "type": "color"
            },
            "200": {
                "value": "#E2CAD1",
                "type": "color"
            },
            "300": {
                "value": "#CBA4AF",
                "type": "color"
            },
            "400": {
                "value": "#B2808D",
                "type": "color"
            },
            "500": {
                "value": "#95606E",
                "type": "color"
            },
            "600": {
                "value": "#744E58",
                "type": "color"
            },
            "700": {
                "value": "#543B42",
                "type": "color"
            },
            "800": {
                "value": "#38292D",
                "type": "color"
            },
            "900": {
                "value": "#231B1D",
                "type": "color"
            }
        }
    }
}

Palettes built on #77404F

Color Lab

Pairs with #77404F

UI roles & guardrails

In real applications

Scales

Every model

Export