#774DB2 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #774DB2 works with other colors. Named schemes with #774DB2 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #774DB2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #774DB2 at work across the surfaces designers actually ship.
:root {
--color-base: #774DB2;
--color-base-rgb: 119 77 178;
--color-base-oklch: oklch(51.6% 0.156 300.2);
--color-50: #F7F4FB;
--color-100: #E9E2F3;
--color-200: #D3C6E6;
--color-300: #B39ED1;
--color-400: #9378BA;
--color-500: #75579E;
--color-600: #5D487A;
--color-700: #453758;
--color-800: #2F273A;
--color-900: #1E1924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F7F4FB',
100: '#E9E2F3',
200: '#D3C6E6',
300: '#B39ED1',
400: '#9378BA',
500: '#75579E',
600: '#5D487A',
700: '#453758',
800: '#2F273A',
900: '#1E1924',
},
}
$base: #774DB2; $base-ink: #FFFFFF; $base-50: #F7F4FB; $base-100: #E9E2F3; $base-200: #D3C6E6; $base-300: #B39ED1; $base-400: #9378BA; $base-500: #75579E; $base-600: #5D487A; $base-700: #453758; $base-800: #2F273A; $base-900: #1E1924; $base-hover: #5F3D8F; $base-subtle: #D7CDE4;
{
"color": {
"base": {
"value": "#774DB2",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F4FB",
"type": "color"
},
"100": {
"value": "#E9E2F3",
"type": "color"
},
"200": {
"value": "#D3C6E6",
"type": "color"
},
"300": {
"value": "#B39ED1",
"type": "color"
},
"400": {
"value": "#9378BA",
"type": "color"
},
"500": {
"value": "#75579E",
"type": "color"
},
"600": {
"value": "#5D487A",
"type": "color"
},
"700": {
"value": "#453758",
"type": "color"
},
"800": {
"value": "#2F273A",
"type": "color"
},
"900": {
"value": "#1E1924",
"type": "color"
}
}
}
}