#775397 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #775397 works with other colors. Named schemes with #775397 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
How #775397 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #775397 at work across the surfaces designers actually ship.
:root {
--color-base: #775397;
--color-base-rgb: 119 83 151;
--color-base-oklch: oklch(51.0% 0.111 307.3);
--color-50: #F8F5FA;
--color-100: #EBE4F1;
--color-200: #D7CAE2;
--color-300: #B9A5CA;
--color-400: #9B81B1;
--color-500: #7C6194;
--color-600: #624F73;
--color-700: #483C53;
--color-800: #312937;
--color-900: #1F1B23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F8F5FA',
100: '#EBE4F1',
200: '#D7CAE2',
300: '#B9A5CA',
400: '#9B81B1',
500: '#7C6194',
600: '#624F73',
700: '#483C53',
800: '#312937',
900: '#1F1B23',
},
}
$base: #775397; $base-ink: #FFFFFF; $base-50: #F8F5FA; $base-100: #EBE4F1; $base-200: #D7CAE2; $base-300: #B9A5CA; $base-400: #9B81B1; $base-500: #7C6194; $base-600: #624F73; $base-700: #483C53; $base-800: #312937; $base-900: #1F1B23; $base-hover: #604379; $base-subtle: #D6CDDF;
{
"color": {
"base": {
"value": "#775397",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5FA",
"type": "color"
},
"100": {
"value": "#EBE4F1",
"type": "color"
},
"200": {
"value": "#D7CAE2",
"type": "color"
},
"300": {
"value": "#B9A5CA",
"type": "color"
},
"400": {
"value": "#9B81B1",
"type": "color"
},
"500": {
"value": "#7C6194",
"type": "color"
},
"600": {
"value": "#624F73",
"type": "color"
},
"700": {
"value": "#483C53",
"type": "color"
},
"800": {
"value": "#312937",
"type": "color"
},
"900": {
"value": "#1F1B23",
"type": "color"
}
}
}
}