#775686 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #775686 works with other colors. Named schemes with #775686 in its natural role, and a note on why the supporting colors balance it.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
How #775686 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #775686 at work across the surfaces designers actually ship.
:root {
--color-base: #775686;
--color-base-rgb: 119 86 134;
--color-base-oklch: oklch(50.6% 0.083 314.9);
--color-50: #F8F6F9;
--color-100: #ECE6EF;
--color-200: #D9CDDF;
--color-300: #BDA9C6;
--color-400: #A087AB;
--color-500: #82678E;
--color-600: #66536F;
--color-700: #4B3F50;
--color-800: #322B36;
--color-900: #201C22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#F8F6F9',
100: '#ECE6EF',
200: '#D9CDDF',
300: '#BDA9C6',
400: '#A087AB',
500: '#82678E',
600: '#66536F',
700: '#4B3F50',
800: '#322B36',
900: '#201C22',
},
}
$base: #775686; $base-ink: #FFFFFF; $base-50: #F8F6F9; $base-100: #ECE6EF; $base-200: #D9CDDF; $base-300: #BDA9C6; $base-400: #A087AB; $base-500: #82678E; $base-600: #66536F; $base-700: #4B3F50; $base-800: #322B36; $base-900: #201C22; $base-hover: #5F446B; $base-subtle: #D6CCDB;
{
"color": {
"base": {
"value": "#775686",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F6F9",
"type": "color"
},
"100": {
"value": "#ECE6EF",
"type": "color"
},
"200": {
"value": "#D9CDDF",
"type": "color"
},
"300": {
"value": "#BDA9C6",
"type": "color"
},
"400": {
"value": "#A087AB",
"type": "color"
},
"500": {
"value": "#82678E",
"type": "color"
},
"600": {
"value": "#66536F",
"type": "color"
},
"700": {
"value": "#4B3F50",
"type": "color"
},
"800": {
"value": "#322B36",
"type": "color"
},
"900": {
"value": "#201C22",
"type": "color"
}
}
}
}