Nearest named color: Plum
#775780
#775780
Nearest named
Plum
Family
Purple
Lightness
50.6%
Chroma
0.074
Hue angle
318.7°
Temperature
Neutral-leaning
Contrast on white
6.07:1 · AA
Contrast on black
3.06:1 · AA Large
Web-safe
#666699
CSS oklch()
51% 0.07 319

#775780 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #775780

Not just a swatch — here's how #775780 works with other colors. Named schemes with #775780 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Plum sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #775780 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 50/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 46/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 48/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 68/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 54/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 20/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 83/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 31/100
Low
Usable as a tinted surface in measured doses.
Print safety 92/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #775780

For UI
For branding
For interior
For fashion
People also use #775780 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.1:1. Use
Subtle surface Use #E4DDE5 for cards and hover fills. Tint 80
Avoid beside #7F577B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #775780 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #775780;
  --color-base-rgb: 119 87 128;
  --color-base-oklch: oklch(50.6% 0.074 318.7);
  --color-50: #F8F6F9;
  --color-100: #EDE7EF;
  --color-200: #DBCEDE;
  --color-300: #BFABC4;
  --color-400: #A289A9;
  --color-500: #846A8B;
  --color-600: #68556D;
  --color-700: #4C404F;
  --color-800: #332C35;
  --color-900: #201C21;
  --color-on-base: #FFFFFF;
}