What color is #77614B?

#77614B is a dark, muted brown. In RGB it is rgb(119, 97, 75), and in HSL hsl(30, 23%, 38%).

Is #77614B accessible as text?

On white, #77614B has a contrast ratio of 5.84:1 (passes WCAG AA for body text); on black it is 3.60:1 (fails). For text placed on #77614B, use white for the best readability.

What is the closest Tailwind color to #77614B?

The nearest Tailwind CSS token is taupe-500 (#7C6D67).

What colors go well with #77614B?

#77614B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4B6177. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #77614B below.

Is #77614B good for buttons?

#77614B works well for buttons and highlights, but use white text on #77614B — black text only reaches 3.60:1, below the 4.5:1 needed for normal-size labels.

Is #77614B the same as CSS dimgray?

No — #77614B is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#77614B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #77614B

Not just a swatch — here's how #77614B works with other colors. Named schemes with #77614B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #77614B Secondary #B4661A Accent #737945 Surface #F3ECDD Anchor #3B2A20

This palette keeps Raw Umber as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #77614B Anchor #3A2A20 Surface #EFE3D0 Accent #919867 Secondary #3B3833

Raw Umber anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #77614B Secondary #7A4A23 Surface #E9DAC0 Accent #41503C Anchor #5B222A

Raw Umber plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Desert Clay Center · 5 colors

Center #77614B Surface #E1CFA8 Secondary #AF7A54 Accent #94986F Anchor #3E2C20

Raw Umber holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #77614B Secondary #958D85 Support #9A9186 Ink #17140F

Raw Umber is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Raw Umber carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #77614B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 62/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 50/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 56/100

Moderate

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 70/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 52/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 17/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 68/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 40/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 95/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77614B

For UI

For branding

For interior

For fashion

People also use #77614B with

Mauve Taupe Olive Brown Iron Gray Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.8:1. Use

Subtle surface Use #E5DFDA for cards and hover fills. Tint 80

Avoid beside #77704B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77614B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #77614B;
  --color-base-rgb: 119 97 75;
  --color-base-oklch: oklch(50.8% 0.044 66.6);
  --color-50: #F9F7F5;
  --color-100: #F0EBE6;
  --color-200: #E0D6CD;
  --color-300: #C6B8A9;
  --color-400: #AC9986;
  --color-500: #8F7A66;
  --color-600: #6F6153;
  --color-700: #51473E;
  --color-800: #36302B;
  --color-900: #221F1B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  raw-umber: {
    50: '#F9F7F5',
    100: '#F0EBE6',
    200: '#E0D6CD',
    300: '#C6B8A9',
    400: '#AC9986',
    500: '#8F7A66',
    600: '#6F6153',
    700: '#51473E',
    800: '#36302B',
    900: '#221F1B',
  },
}

$base: #77614B;
$base-ink: #FFFFFF;
$base-50: #F9F7F5;
$base-100: #F0EBE6;
$base-200: #E0D6CD;
$base-300: #C6B8A9;
$base-400: #AC9986;
$base-500: #8F7A66;
$base-600: #6F6153;
$base-700: #51473E;
$base-800: #36302B;
$base-900: #221F1B;
$base-hover: #5F4E3C;
$base-subtle: #D8D0C7;

{
    "color": {
        "base": {
            "value": "#77614B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F7F5",
                "type": "color"
            },
            "100": {
                "value": "#F0EBE6",
                "type": "color"
            },
            "200": {
                "value": "#E0D6CD",
                "type": "color"
            },
            "300": {
                "value": "#C6B8A9",
                "type": "color"
            },
            "400": {
                "value": "#AC9986",
                "type": "color"
            },
            "500": {
                "value": "#8F7A66",
                "type": "color"
            },
            "600": {
                "value": "#6F6153",
                "type": "color"
            },
            "700": {
                "value": "#51473E",
                "type": "color"
            },
            "800": {
                "value": "#36302B",
                "type": "color"
            },
            "900": {
                "value": "#221F1B",
                "type": "color"
            }
        }
    }
}

Palettes built on #77614B

Color Lab

Pairs with #77614B

UI roles & guardrails

In real applications

Scales

Every model

Export