Nearest named color: Iceberg
#77A1D8
#77A1D8
Nearest named
Iceberg
Family
Blue
Lightness
70.0%
Chroma
0.093
Hue angle
255.4°
Temperature
Cool
Contrast on white
2.67:1 · Fail
Contrast on black
6.97:1 · AA
Web-safe
#6699CC
CSS oklch()
70% 0.09 255

#77A1D8 is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #77A1D8

Not just a swatch — here's how #77A1D8 works with other colors. Named schemes with #77A1D8 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Iceberg opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Iceberg keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Tech Product Signal · 5 colors

Iceberg is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iceberg.

Minimal Editorial Surface · 5 colors

Iceberg is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iceberg carrying the quiet middle.

Modern Café Dominant · 5 colors

Iceberg anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Build a working theme in the generator →

Color Lab

How #77A1D8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 25/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 59/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 30/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 47/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 37/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 36/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 55/100
Moderate
Workable accent with care around contrast.
Surface fit 43/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #77A1D8

For UI
For branding
For interior
For fashion
People also use #77A1D8 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.0:1. Use
Subtle surface Use #E7EDF5 for cards and hover fills. Tint 80
Avoid beside #7982D8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #77A1D8 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #77A1D8;
  --color-base-rgb: 119 161 216;
  --color-base-oklch: oklch(70.0% 0.093 255.4);
  --color-50: #F3F7FC;
  --color-100: #DFE9F6;
  --color-200: #C0D3ED;
  --color-300: #94B3DB;
  --color-400: #6B93C7;
  --color-500: #4A74AB;
  --color-600: #3F5C83;
  --color-700: #31445E;
  --color-800: #232F3E;
  --color-900: #171E26;
  --color-on-base: #141310;
}