What color is #780010?

#780010 is a dark, vivid red. In RGB it is rgb(120, 0, 16), and in HSL hsl(352, 100%, 24%).

Is #780010 accessible as text?

On white, #780010 has a contrast ratio of 11.63:1 (passes WCAG AA for body text); on black it is 1.81:1 (fails). For text placed on #780010, use white for the best readability.

What is the closest Tailwind color to #780010?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #780010?

#780010 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #007A6A. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #780010 below.

Is #780010 good for buttons?

#780010 works well for buttons and highlights, but use white text on #780010 — black text only reaches 1.81:1, below the 4.5:1 needed for normal-size labels.

Is #780010 the same as CSS maroon?

No — #780010 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#780010 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #780010

Not just a swatch — here's how #780010 works with other colors. Named schemes with #780010 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #780010 Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Maroon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #780010 Anchor #141210 Accent #D19E4E Secondary #322524 Surface #F3EDE3

Maroon carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #780010 Secondary #7B4928 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Maroon plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #780010 Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #430200

Maroon adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Maroon.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #780010 Secondary #7E5855 Support #9B9186 Ink #17140F

Maroon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Maroon carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #780010 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 89/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 76/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 48/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 56/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 61/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #780010

For UI

For branding

For interior

For fashion

People also use #780010 with

Cranberry Walnut Brown Hunter Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.6:1. Use

Subtle surface Use #F4BCC4 for cards and hover fills. Tint 80

Avoid beside #7A1800 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #780010 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #780010;
  --color-base-rgb: 120 0 16;
  --color-base-oklch: oklch(36.1% 0.146 24.5);
  --color-50: #FEF0F2;
  --color-100: #FDD8DD;
  --color-200: #FCB1BB;
  --color-300: #F87788;
  --color-400: #EC465C;
  --color-500: #D2223A;
  --color-600: #9F2333;
  --color-700: #701F2A;
  --color-800: #48181F;
  --color-900: #2C1115;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  maroon: {
    50: '#FEF0F2',
    100: '#FDD8DD',
    200: '#FCB1BB',
    300: '#F87788',
    400: '#EC465C',
    500: '#D2223A',
    600: '#9F2333',
    700: '#701F2A',
    800: '#48181F',
    900: '#2C1115',
  },
}

$base: #780010;
$base-ink: #FFFFFF;
$base-50: #FEF0F2;
$base-100: #FDD8DD;
$base-200: #FCB1BB;
$base-300: #F87788;
$base-400: #EC465C;
$base-500: #D2223A;
$base-600: #9F2333;
$base-700: #701F2A;
$base-800: #48181F;
$base-900: #2C1115;
$base-hover: #62000D;
$base-subtle: #F199A4;

{
    "color": {
        "base": {
            "value": "#780010",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F2",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DD",
                "type": "color"
            },
            "200": {
                "value": "#FCB1BB",
                "type": "color"
            },
            "300": {
                "value": "#F87788",
                "type": "color"
            },
            "400": {
                "value": "#EC465C",
                "type": "color"
            },
            "500": {
                "value": "#D2223A",
                "type": "color"
            },
            "600": {
                "value": "#9F2333",
                "type": "color"
            },
            "700": {
                "value": "#701F2A",
                "type": "color"
            },
            "800": {
                "value": "#48181F",
                "type": "color"
            },
            "900": {
                "value": "#2C1115",
                "type": "color"
            }
        }
    }
}

Palettes built on #780010

Color Lab

Pairs with #780010

UI roles & guardrails

In real applications

Scales

Every model

Export