What color is #78020C?

#78020C is a dark, vivid red. In RGB it is rgb(120, 2, 12), and in HSL hsl(355, 97%, 24%).

Is #78020C accessible as text?

On white, #78020C has a contrast ratio of 11.59:1 (passes WCAG AA for body text); on black it is 1.81:1 (fails). For text placed on #78020C, use white for the best readability.

What is the closest Tailwind color to #78020C?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #78020C?

#78020C pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #02796F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #78020C below.

Is #78020C good for buttons?

#78020C works well for buttons and highlights, but use white text on #78020C — black text only reaches 1.81:1, below the 4.5:1 needed for normal-size labels.

Is #78020C the same as CSS maroon?

No — #78020C is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color.

#78020C Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #78020C

Not just a swatch — here's how #78020C works with other colors. Named schemes with #78020C in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #78020C Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Maroon as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Luxury Packaging Feature · 5 colors

Feature #78020C Anchor #141210 Accent #D19E4E Secondary #322524 Surface #F3EDE3

Maroon carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #78020C Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Maroon plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #78020C Anchor #2B2A2E Secondary #6F6E73 Surface #EDE6DA Accent #430300

Maroon adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Maroon.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #78020C Secondary #7E5954 Support #9B9186 Ink #17140F

Maroon is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Maroon carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #78020C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 90/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 66/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 79/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 49/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 67/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 56/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 61/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #78020C

For UI

For branding

For interior

For fashion

People also use #78020C with

Cranberry Chocolate Brown Pine Green Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.6:1. Use

Subtle surface Use #F3BDC2 for cards and hover fills. Tint 80

Avoid beside #792002 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #78020C at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #78020C;
  --color-base-rgb: 120 2 12;
  --color-base-oklch: oklch(36.2% 0.145 26.1);
  --color-50: #FEF0F1;
  --color-100: #FDD8DB;
  --color-200: #FCB1B7;
  --color-300: #F67983;
  --color-400: #E94956;
  --color-500: #D02533;
  --color-600: #9D252F;
  --color-700: #6F2027;
  --color-800: #48191D;
  --color-900: #2C1114;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  maroon: {
    50: '#FEF0F1',
    100: '#FDD8DB',
    200: '#FCB1B7',
    300: '#F67983',
    400: '#E94956',
    500: '#D02533',
    600: '#9D252F',
    700: '#6F2027',
    800: '#48191D',
    900: '#2C1114',
  },
}

$base: #78020C;
$base-ink: #FFFFFF;
$base-50: #FEF0F1;
$base-100: #FDD8DB;
$base-200: #FCB1B7;
$base-300: #F67983;
$base-400: #E94956;
$base-500: #D02533;
$base-600: #9D252F;
$base-700: #6F2027;
$base-800: #48191D;
$base-900: #2C1114;
$base-hover: #600109;
$base-subtle: #F09AA1;

{
    "color": {
        "base": {
            "value": "#78020C",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F1",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DB",
                "type": "color"
            },
            "200": {
                "value": "#FCB1B7",
                "type": "color"
            },
            "300": {
                "value": "#F67983",
                "type": "color"
            },
            "400": {
                "value": "#E94956",
                "type": "color"
            },
            "500": {
                "value": "#D02533",
                "type": "color"
            },
            "600": {
                "value": "#9D252F",
                "type": "color"
            },
            "700": {
                "value": "#6F2027",
                "type": "color"
            },
            "800": {
                "value": "#48191D",
                "type": "color"
            },
            "900": {
                "value": "#2C1114",
                "type": "color"
            }
        }
    }
}

Palettes built on #78020C

Color Lab

Pairs with #78020C

UI roles & guardrails

In real applications

Scales

Every model

Export