#7803AA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7803AA works with other colors. Named schemes with #7803AA in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7803AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7803AA at work across the surfaces designers actually ship.
:root {
--color-base: #7803AA;
--color-base-rgb: 120 3 170;
--color-base-oklch: oklch(44.2% 0.221 310.4);
--color-50: #FAF0FE;
--color-100: #F2D8FD;
--color-200: #E5B1FC;
--color-300: #D179F6;
--color-400: #B949E9;
--color-500: #9D25D0;
--color-600: #79259D;
--color-700: #57206F;
--color-800: #3A1948;
--color-900: #24112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#FAF0FE',
100: '#F2D8FD',
200: '#E5B1FC',
300: '#D179F6',
400: '#B949E9',
500: '#9D25D0',
600: '#79259D',
700: '#57206F',
800: '#3A1948',
900: '#24112C',
},
}
$base: #7803AA; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F2D8FD; $base-200: #E5B1FC; $base-300: #D179F6; $base-400: #B949E9; $base-500: #9D25D0; $base-600: #79259D; $base-700: #57206F; $base-800: #3A1948; $base-900: #24112C; $base-hover: #600289; $base-subtle: #DBA7F2;
{
"color": {
"base": {
"value": "#7803AA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F2D8FD",
"type": "color"
},
"200": {
"value": "#E5B1FC",
"type": "color"
},
"300": {
"value": "#D179F6",
"type": "color"
},
"400": {
"value": "#B949E9",
"type": "color"
},
"500": {
"value": "#9D25D0",
"type": "color"
},
"600": {
"value": "#79259D",
"type": "color"
},
"700": {
"value": "#57206F",
"type": "color"
},
"800": {
"value": "#3A1948",
"type": "color"
},
"900": {
"value": "#24112C",
"type": "color"
}
}
}
}