#780476 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #780476 works with other colors. Named schemes with #780476 in its natural role, and a note on why the supporting colors balance it.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
How #780476 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #780476 at work across the surfaces designers actually ship.
:root {
--color-base: #780476;
--color-base-rgb: 120 4 118;
--color-base-oklch: oklch(40.2% 0.181 329.2);
--color-50: #FEF0FE;
--color-100: #FDD8FD;
--color-200: #FCB1FA;
--color-300: #F47BF2;
--color-400: #E74BE4;
--color-500: #CD28CA;
--color-600: #9B2699;
--color-700: #6D216C;
--color-800: #471A46;
--color-900: #2B122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FEF0FE',
100: '#FDD8FD',
200: '#FCB1FA',
300: '#F47BF2',
400: '#E74BE4',
500: '#CD28CA',
600: '#9B2699',
700: '#6D216C',
800: '#471A46',
900: '#2B122B',
},
}
$base: #780476; $base-ink: #FFFFFF; $base-50: #FEF0FE; $base-100: #FDD8FD; $base-200: #FCB1FA; $base-300: #F47BF2; $base-400: #E74BE4; $base-500: #CD28CA; $base-600: #9B2699; $base-700: #6D216C; $base-800: #471A46; $base-900: #2B122B; $base-hover: #5F035D; $base-subtle: #EE9BED;
{
"color": {
"base": {
"value": "#780476",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FE",
"type": "color"
},
"100": {
"value": "#FDD8FD",
"type": "color"
},
"200": {
"value": "#FCB1FA",
"type": "color"
},
"300": {
"value": "#F47BF2",
"type": "color"
},
"400": {
"value": "#E74BE4",
"type": "color"
},
"500": {
"value": "#CD28CA",
"type": "color"
},
"600": {
"value": "#9B2699",
"type": "color"
},
"700": {
"value": "#6D216C",
"type": "color"
},
"800": {
"value": "#471A46",
"type": "color"
},
"900": {
"value": "#2B122B",
"type": "color"
}
}
}
}