Nearest named color: Mauveine
#780598
#780598
Nearest named
Mauveine
Family
Purple
Lightness
42.7%
Chroma
0.206
Hue angle
316.0°
Temperature
Neutral-leaning
Contrast on white
9.24:1 · AAA
Contrast on black
2.01:1 · Fail
Web-safe
#660099
CSS oklch()
43% 0.21 316

#780598 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #780598

Not just a swatch — here's how #780598 works with other colors. Named schemes with #780598 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Mauveine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Mauveine is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Mauveine.

Minimal Editorial Surface · 5 colors

Mauveine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mauveine carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Mauveine glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Vintage Leather Lead · 5 colors

Mauveine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

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Color Lab

How #780598 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 47/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 27/100
Low
Firm and assertive — carries weight and contrast.
Depth 62/100
High
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 23/100
Low
Clean and current — no dusty, aged cast.
Luxury 56/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 80/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 70/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 12/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #780598

For UI
For branding
For interior
For fashion
People also use #780598 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 9.2:1. Use
Subtle surface Use #E9C4F4 for cards and hover fills. Tint 80
Avoid beside #990588 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #780598 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #780598;
  --color-base-rgb: 120 5 152;
  --color-base-oklch: oklch(42.7% 0.206 316.0);
  --color-50: #FBF0FE;
  --color-100: #F5D8FD;
  --color-200: #EBB1FC;
  --color-300: #DA7BF4;
  --color-400: #C54BE7;
  --color-500: #A928CD;
  --color-600: #82269B;
  --color-700: #5D216D;
  --color-800: #3D1A47;
  --color-900: #26122B;
  --color-on-base: #FFFFFF;
}