What color is #780669?

#780669 is a dark, vivid purple. In RGB it is rgb(120, 6, 105), and in HSL hsl(308, 90%, 25%).

Is #780669 accessible as text?

On white, #780669 has a contrast ratio of 10.35:1 (passes WCAG AA for body text); on black it is 2.03:1 (fails). For text placed on #780669, use white for the best readability.

What is the closest Tailwind color to #780669?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #780669?

#780669 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #067916. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #780669 below.

Is #780669 good for buttons?

#780669 works well for buttons and highlights, but use white text on #780669 — black text only reaches 2.03:1, below the 4.5:1 needed for normal-size labels.

Is #780669 the same as CSS purple?

No — #780669 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#780669 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #780669

Not just a swatch — here's how #780669 works with other colors. Named schemes with #780669 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #780669 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #780669 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #780669 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #780669 Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #780669 Secondary #83607B Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #780669 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 63/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 28/100

Low

Firm and assertive — carries weight and contrast.

Depth 63/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 62/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 46/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 70/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #780669

For UI

For branding

For interior

For fashion

People also use #780669 with

Grape Burgundy Dark Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.4:1. Use

Subtle surface Use #F2C0EB for cards and hover fills. Tint 80

Avoid beside #790644 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #780669 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #780669;
  --color-base-rgb: 120 6 105;
  --color-base-oklch: oklch(39.5% 0.171 335.2);
  --color-50: #FEF0FD;
  --color-100: #FDD8F8;
  --color-200: #FBB2F1;
  --color-300: #F27EE2;
  --color-400: #E34FD0;
  --color-500: #CA2BB5;
  --color-600: #99298A;
  --color-700: #6C2362;
  --color-800: #461B40;
  --color-900: #2B1228;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FEF0FD',
    100: '#FDD8F8',
    200: '#FBB2F1',
    300: '#F27EE2',
    400: '#E34FD0',
    500: '#CA2BB5',
    600: '#99298A',
    700: '#6C2362',
    800: '#461B40',
    900: '#2B1228',
  },
}

$base: #780669;
$base-ink: #FFFFFF;
$base-50: #FEF0FD;
$base-100: #FDD8F8;
$base-200: #FBB2F1;
$base-300: #F27EE2;
$base-400: #E34FD0;
$base-500: #CA2BB5;
$base-600: #99298A;
$base-700: #6C2362;
$base-800: #461B40;
$base-900: #2B1228;
$base-hover: #610555;
$base-subtle: #ED9EE2;

{
    "color": {
        "base": {
            "value": "#780669",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FD",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F8",
                "type": "color"
            },
            "200": {
                "value": "#FBB2F1",
                "type": "color"
            },
            "300": {
                "value": "#F27EE2",
                "type": "color"
            },
            "400": {
                "value": "#E34FD0",
                "type": "color"
            },
            "500": {
                "value": "#CA2BB5",
                "type": "color"
            },
            "600": {
                "value": "#99298A",
                "type": "color"
            },
            "700": {
                "value": "#6C2362",
                "type": "color"
            },
            "800": {
                "value": "#461B40",
                "type": "color"
            },
            "900": {
                "value": "#2B1228",
                "type": "color"
            }
        }
    }
}

Palettes built on #780669

Color Lab

Pairs with #780669

UI roles & guardrails

In real applications

Scales

Every model

Export