Nearest named color: Tyrian Purple
#780D4B
#780D4B
Nearest named
Tyrian Purple
Family
Pink
Lightness
38.3%
Chroma
0.148
Hue angle
352.1°
Temperature
Warm
Contrast on white
10.73:1 · AAA
Contrast on black
1.73:1 · Fail
Web-safe
#660033
CSS oklch()
38% 0.15 352

#780D4B is a deep, warm red. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #780D4B

Not just a swatch — here's how #780D4B works with other colors. Named schemes with #780D4B in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Tyrian Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Tyrian Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Tyrian Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Tyrian Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Tyrian Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Tyrian Purple carrying the quiet middle.

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Color Lab

How #780D4B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 73/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 29/100
Low
Firm and assertive — carries weight and contrast.
Depth 64/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 16/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 46/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 65/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 40/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 69/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #780D4B

For UI
For branding
For interior
For fashion
People also use #780D4B with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.7:1. Use
Subtle surface Use #EFC4DD for cards and hover fills. Tint 80
Avoid beside #770D28 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #780D4B at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #780D4B;
  --color-base-rgb: 120 13 75;
  --color-base-oklch: oklch(38.3% 0.148 352.1);
  --color-50: #FEF1F8;
  --color-100: #FCD9ED;
  --color-200: #F7B6DC;
  --color-300: #EB84C0;
  --color-400: #DB57A4;
  --color-500: #C13486;
  --color-600: #932F69;
  --color-700: #68274D;
  --color-800: #441D34;
  --color-900: #291420;
  --color-on-base: #FFFFFF;
}