#780D80 is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #780D80 works with other colors. Named schemes with #780D80 in its natural role, and a note on why the supporting colors balance it.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Purple.
How #780D80 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #780D80 at work across the surfaces designers actually ship.
:root {
--color-base: #780D80;
--color-base-rgb: 120 13 128;
--color-base-oklch: oklch(41.3% 0.183 324.8);
--color-50: #FDF0FE;
--color-100: #FAD9FC;
--color-200: #F3B5F8;
--color-300: #E583ED;
--color-400: #D455DD;
--color-500: #B932C3;
--color-600: #8D2E94;
--color-700: #642669;
--color-800: #421D44;
--color-900: #28142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FDF0FE',
100: '#FAD9FC',
200: '#F3B5F8',
300: '#E583ED',
400: '#D455DD',
500: '#B932C3',
600: '#8D2E94',
700: '#642669',
800: '#421D44',
900: '#28142A',
},
}
$base: #780D80; $base-ink: #FFFFFF; $base-50: #FDF0FE; $base-100: #FAD9FC; $base-200: #F3B5F8; $base-300: #E583ED; $base-400: #D455DD; $base-500: #B932C3; $base-600: #8D2E94; $base-700: #642669; $base-800: #421D44; $base-900: #28142A; $base-hover: #620A68; $base-subtle: #E6A6EA;
{
"color": {
"base": {
"value": "#780D80",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#FAD9FC",
"type": "color"
},
"200": {
"value": "#F3B5F8",
"type": "color"
},
"300": {
"value": "#E583ED",
"type": "color"
},
"400": {
"value": "#D455DD",
"type": "color"
},
"500": {
"value": "#B932C3",
"type": "color"
},
"600": {
"value": "#8D2E94",
"type": "color"
},
"700": {
"value": "#642669",
"type": "color"
},
"800": {
"value": "#421D44",
"type": "color"
},
"900": {
"value": "#28142A",
"type": "color"
}
}
}
}