What color is #781237?

#781237 is a dark, vivid rose. In RGB it is rgb(120, 18, 55), and in HSL hsl(338, 74%, 27%).

Is #781237 accessible as text?

On white, #781237 has a contrast ratio of 10.82:1 (passes WCAG AA for body text); on black it is 1.94:1 (fails). For text placed on #781237, use white for the best readability.

What is the closest Tailwind color to #781237?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #781237?

#781237 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #127852. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #781237 below.

Is #781237 good for buttons?

#781237 works well for buttons and highlights, but use white text on #781237 — black text only reaches 1.94:1, below the 4.5:1 needed for normal-size labels.

Is #781237 the same as CSS maroon?

No — #781237 is not the CSS named color maroon, but maroon (#800000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#781237 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #781237

Not just a swatch — here's how #781237 works with other colors. Named schemes with #781237 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #781237 Anchor #141210 Accent #D39C4F Secondary #322527 Surface #F3EDE3

Burgundy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Vintage Leather Lead · 5 colors

Lead #781237 Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Burgundy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Moody Editorial Color · 5 colors

Color #781237 Anchor #2B2A2E Secondary #6F6E74 Surface #EDE6DA Accent #48060A

Burgundy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Burgundy.

Berry & Cream Lead · 5 colors

Lead #781237 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Burgundy sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #781237 Secondary #815D64 Support #9B9087 Ink #17140F

Burgundy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Burgundy carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #781237 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 79/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 64/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 40/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 52/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 66/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 53/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 67/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 19/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #781237

For UI

For branding

For interior

For fashion

People also use #781237 with

Mauveine Falu Red Pine Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 10.8:1. Use

Subtle surface Use #EEC6D4 for cards and hover fills. Tint 80

Avoid beside #781215 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #781237 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #781237;
  --color-base-rgb: 120 18 55;
  --color-base-oklch: oklch(37.9% 0.137 5.8);
  --color-50: #FEF1F6;
  --color-100: #FBDBE6;
  --color-200: #F4B8CE;
  --color-300: #E788AB;
  --color-400: #D65C89;
  --color-500: #BC3969;
  --color-600: #8F3355;
  --color-700: #652A3F;
  --color-800: #421F2C;
  --color-900: #29151C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  burgundy: {
    50: '#FEF1F6',
    100: '#FBDBE6',
    200: '#F4B8CE',
    300: '#E788AB',
    400: '#D65C89',
    500: '#BC3969',
    600: '#8F3355',
    700: '#652A3F',
    800: '#421F2C',
    900: '#29151C',
  },
}

$base: #781237;
$base-ink: #FFFFFF;
$base-50: #FEF1F6;
$base-100: #FBDBE6;
$base-200: #F4B8CE;
$base-300: #E788AB;
$base-400: #D65C89;
$base-500: #BC3969;
$base-600: #8F3355;
$base-700: #652A3F;
$base-800: #421F2C;
$base-900: #29151C;
$base-hover: #600E2C;
$base-subtle: #E7A8BF;

{
    "color": {
        "base": {
            "value": "#781237",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F6",
                "type": "color"
            },
            "100": {
                "value": "#FBDBE6",
                "type": "color"
            },
            "200": {
                "value": "#F4B8CE",
                "type": "color"
            },
            "300": {
                "value": "#E788AB",
                "type": "color"
            },
            "400": {
                "value": "#D65C89",
                "type": "color"
            },
            "500": {
                "value": "#BC3969",
                "type": "color"
            },
            "600": {
                "value": "#8F3355",
                "type": "color"
            },
            "700": {
                "value": "#652A3F",
                "type": "color"
            },
            "800": {
                "value": "#421F2C",
                "type": "color"
            },
            "900": {
                "value": "#29151C",
                "type": "color"
            }
        }
    }
}

Palettes built on #781237

Color Lab

Pairs with #781237

UI roles & guardrails

In real applications

Scales

Every model

Export