#78167A is a deep, temperate pink. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #78167A works with other colors. Named schemes with #78167A in its natural role, and a note on why the supporting colors balance it.
Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.
How #78167A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #78167A at work across the surfaces designers actually ship.
:root {
--color-base: #78167A;
--color-base-rgb: 120 22 122;
--color-base-oklch: oklch(41.4% 0.172 327.2);
--color-50: #FDF2FD;
--color-100: #F9DCF9;
--color-200: #F1BAF2;
--color-300: #E38BE4;
--color-400: #D060D2;
--color-500: #B53EB7;
--color-600: #8A368C;
--color-700: #622C63;
--color-800: #402041;
--color-900: #281528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
purple: {
50: '#FDF2FD',
100: '#F9DCF9',
200: '#F1BAF2',
300: '#E38BE4',
400: '#D060D2',
500: '#B53EB7',
600: '#8A368C',
700: '#622C63',
800: '#402041',
900: '#281528',
},
}
$base: #78167A; $base-ink: #FFFFFF; $base-50: #FDF2FD; $base-100: #F9DCF9; $base-200: #F1BAF2; $base-300: #E38BE4; $base-400: #D060D2; $base-500: #B53EB7; $base-600: #8A368C; $base-700: #622C63; $base-800: #402041; $base-900: #281528; $base-hover: #5F1261; $base-subtle: #E4ABE5;
{
"color": {
"base": {
"value": "#78167A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2FD",
"type": "color"
},
"100": {
"value": "#F9DCF9",
"type": "color"
},
"200": {
"value": "#F1BAF2",
"type": "color"
},
"300": {
"value": "#E38BE4",
"type": "color"
},
"400": {
"value": "#D060D2",
"type": "color"
},
"500": {
"value": "#B53EB7",
"type": "color"
},
"600": {
"value": "#8A368C",
"type": "color"
},
"700": {
"value": "#622C63",
"type": "color"
},
"800": {
"value": "#402041",
"type": "color"
},
"900": {
"value": "#281528",
"type": "color"
}
}
}
}